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The Process of Creating a New Brand Name for a Fruit Variety: A Review and Suggested Improvements
16 references·0 citing·56 second hop
The Process of Creating a New Brand Name for a Fruit Variety: A Review and Suggested Improvements (2022)The Process of Creating a New Brand Name …Literature review as a research methodology: An overview and guidelines (2019)Literature review as a resear…The Modern Science of Multicriteria Decision Making and Its Practical Applications: The AHP/ANP Approach (2013)The Modern Science of Multicr…When Categorization Is Ambiguous: Factors That Facilitate the Use of a Multiple Category Inference Strategy (2005)When Categorization Is Ambigu…The Delphi method as a research tool: an example, design considerations and applications (2004)The Delphi method as a resear…Creating brand identity: a study of evaluation of new brand names (2004)Creating brand identity: a st…Entrenched Knowledge Structures and Consumer Response to New Products (2001)Entrenched Knowledge Structur…Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism (2001)Creating Meaningful New Brand…The Effects of Incomplete Information on Consumer Choice (2000)The Effects of Incomplete Inf…Inference using categories. 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2019Literature review as a research methodology: An overview and guidelines11,435 cited
  • 2004The Delphi method as a research tool: an example, design considerations and applications4,764 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
  • 2000Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication637 cited
  • 2001Entrenched Knowledge Structures and Consumer Response to New Products610 cited
  • 2013The Modern Science of Multicriteria Decision Making and Its Practical Applications: The AHP/ANP Approach512 cited
  • 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
  • 2000The Effects of Incomplete Information on Consumer Choice297 cited
  • 1994Predictions From Uncertain Categorizations225 cited
  • 2000Inference using categories.202 cited
  • 2001Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism181 cited
  • 1993Brand-naming industrial products157 cited
  • 2004

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Creating brand identity: a study of evaluation of new brand names
150 cited
  • 2005When Categorization Is Ambiguous: Factors That Facilitate the Use of a Multiple Category Inference Strategy111 cited
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