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Branding the manifesto
16 references·0 citing·43 second hop
Branding the manifesto (2022)Branding the manifestoDestination Branding: creating the Unique Destination Proposition (2005)Destination Branding: creatin…Building brand commitment: A behavioural approach to internal brand management (2005)Building brand commitment: A …Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …The economy of qualities (2002)The economy of qualitiesCountry as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Brand Community (2001)Brand CommunityMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)Brand Management Through Narr…The Consumer Society: Myths and Structures (1998)The Consumer Society: Myths a…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Inalienable Possessions (1992)Inalienable PossessionsMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYIntroduction: commodities and the politics of value (1986)Introduction: commodities and…The Gift: Forms and Functions of Exchange in Archaic Societies. (1956)The Gift: Forms and Functions…Competing on the Eight Dimensions of Quality (1987)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Managing brand equity : capitalizing on the value of a brand name. (1991)Relational network brands: Towards a conceptual model of place brands (2004)Destination Branding: Insights and Practices from Destination Management Organizations (2005)A model of destination branding: Integrating the concepts of the branding and destination image (2010)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)The Theory of Industrial Organization (1988)Stability in Competition (1990)A primer on decision making : how decisions happen (1994)Peripheral Vision (2005)Diverse economies: performative practices for `other worlds' (2008)Die Gesellschaft der Singularitäten (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Strength of Weak Ties (1973)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Labor Contracts as Partial Gift Exchange (1982)The four elementary forms of sociality: Framework for a unified theory of social relations. (1992)Social Exchange Theory: An Interdisciplinary Review (2005)The Disneyization of Society (1999)Millennial Capitalism: First Thoughts on a Second Coming (2000)Contemporary Sociological Theory (2011)Authenticity and commoditization in tourism (1988)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)The cultural biography of objects (1999)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1956The Gift: Forms and Functions of Exchange in Archaic Societies.4,076 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1986Introduction: commodities and the politics of value4,000 cited
  • 2001Brand Community3,994 cited
  • 1998The Consumer Society: Myths and Structures2,497 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 2002The economy of qualities1,356 cited
  • 1992Inalienable Possessions1,258 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
  • 2005Building brand commitment: A behavioural approach to internal brand management647 cited
  • 2005

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Destination Branding: creating the Unique Destination Proposition
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