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Understanding platform strategies for consumer stickiness on OTT platforms
16 references·0 citing·51 second hop
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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 1986Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy7,840 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,583 cited
  • 2008Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators1,081 cited
  • 2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email940 cited
  • 1994Choosing How to Compete: Strategies and Tactics in Standardization864 cited
  • 2006Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences644 cited
  • 2001Customerization: The next revolution in mass customization630 cited
  • 2018Captivating algorithms: Recommender systems as traps498 cited
  • 2008Key strategies for the successful involvement of customers in the co‐creation of new technology‐based services482 cited
  • 2006Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective429 cited
  • 2014Is this TVIV? On Netflix, TVIII and binge-watching

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322 cited
  • 2009How corporate reputation, quality, and value influence online loyalty312 cited
  • 2007Online stickiness: its antecedents and effect on purchasing intention299 cited
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