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Use of Design Theories and Principles in Visual Brand Identity Elements in Commercial and Retail Banks
15 references·0 citing·44 second hop
Use of Design Theories and Principles in Visual Brand Identity Elements in Commercial and Retail Banks (2022)Use of Design Theories and Principles in …Beyond Beauty: Design Symmetry and Brand Personality (2017)Beyond Beauty: Design Symmetr…The Face of the Brand: How Art Directors Understand Visual Brand Identity (2014)The Face of the Brand: How Ar…How Visual Brand Identity Shapes Consumer Response (2014)How Visual Brand Identity Sha…Designing brand identity: an essential guide for the whole branding team (2013)Designing brand identity: an …The effects of visual rejuvenation through brand logos (2011)The effects of visual rejuven…Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder? (2010)Aesthetic principles and cogn…The role of pleasant music in servicescapes: A test of the dual model of environmental perception (2006)The role of pleasant music in…Seeing things: consumer response to the visual domain in product design (2004)Seeing things: consumer respo…Building strong brands in Asia: selecting the visual components of image to maximize brand strength (2003)Building strong brands in Asi…Why we buy: the science of shopping (2001)Why we buy: the science of sh…Alternative Approaches to Understanding the Determinants of Typicality (1990)Alternative Approaches to Und…The Concept and Measurement of a Hierarchy of Product Characteristics (1977)The Concept and Measurement o…Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…Entropy and Art: An Essay on Disorder and Order (1973)Entropy and Art: An Essay on …Perception: an introduction to the Gestalt-Theorie. (1922)Perception: an introduction t…Principles of Gestalt Psychology. (1936)Dimensions of Brand Personality (1997)Destination Branding: Insights and Practices from Destination Management Organizations (2005)Holistic Package Design and Consumer Brand Impressions (2008)Principles Of Gestalt Psychology (2013)Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Emotion And Adaptation (1991)Pleasure principles: A review of research on hedonic consumption (2012)Customer delight from theme park experiences (2013)Wearable payment: A deep learning-based dual-stage SEM-ANN analysis (2020)The Central Tendency of Judgment (1910)A history of introspection. (1953)Spacing, Position, and Order: Interpretive Heuristics for Visual Features of Survey Questions (2004)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Features of similarity. (1977)Feeling and thinking: Preferences need no inferences. (1980)Seeking the Ideal Form: Product Design and Consumer Response (1995)The Presentation of Self in Everyday Life. (1956)Motivation and Personality (1997)Graphic elicitation: using research diagrams as interview stimuli (2006)Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars (2012)Distinction: A Social Critique of the Judgement of Taste* (2018)An approach to environmental psychology (1974)EQS : structural equations program manual (1989)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Customers’ cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type (2008)Customer Experience Management in Retailing: Understanding the Buying Process (2009)An expanded servicescape perspective (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Behavioral Consequences of Service Quality (1996)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process (2013)Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures (2014)A comprehensive review on logo literature: research topics, findings, and future directions (2019)Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store (2002)The Influence of Culture on Consumer Impulsive Buying Behavior (2002)Why we buy what we buy: A theory of consumption values (1991)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)The Effects of Brand Image on Customer Satisfaction and Loyalty Intention in Retail Super Market Chain UK (2015)The Cambridge History of Music Criticism (2019)Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone (2020)
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References

  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 2004Seeing things: consumer response to the visual domain in product design1,043 cited
  • 2001Why we buy: the science of shopping666 cited
  • 1990Alternative Approaches to Understanding the Determinants of Typicality502 cited
  • 1922Perception: an introduction to the Gestalt-Theorie.467 cited
  • 2013Designing brand identity: an essential guide for the whole branding team338 cited
  • 2003Building strong brands in Asia: selecting the visual components of image to maximize brand strength329 cited
  • 2006The role of pleasant music in servicescapes: A test of the dual model of environmental perception238 cited
  • 2010Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?194 cited
  • 2011The effects of visual rejuvenation through brand logos121 cited
  • 2014How Visual Brand Identity Shapes Consumer Response102 cited
  • 2017Beyond Beauty: Design Symmetry and Brand Personality90 cited
  • 2014The Face of the Brand: How Art Directors Understand Visual Brand Identity72 cited
  • 1977The Concept and Measurement of a Hierarchy of Product Characteristics46 cited
  • 1973Entropy and Art: An Essay on Disorder and Order

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