References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics9,798 cited
• 1982The need for cognition.5,357 cited
• 1992Working Memory5,253 cited
• 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.4,951 cited
• 1997Dimensions of Brand Personality4,046 cited
• 2000Test Theory: A Unified Treatment3,604 cited
• 2009Instructional manipulation checks: Detecting satisficing to increase statistical power3,489 cited
• 2003Power, approach, and inhibition.3,425 cited
• 2020Use Omega Rather than Cronbach’s Alpha for Estimating Reliability. But…2,665 cited
• 1996‘Building Strong Brands’2,120 cited
• 2003From Power to Action.1,681 cited
• 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
• 1989MANAGING BRAND EQUITY1,150 cited
• 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
• 2014