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The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic
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References

  • 1985Measuring the Involvement Construct6,020 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,671 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,799 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,265 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy1,628 cited
  • 2011Research Note —The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products461 cited
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  • 2020Peer Influence in Adolescence: Public-Health Implications for COVID-19291 cited
  • 2020Managing the sales force through the unexpected exogenous COVID-19 crisis254 cited
  • 2007The influence of involvement on purchase intention for new world wine245 cited
  • 2006The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty

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244 cited
  • 2011Reconceptualizing brand identity in a dynamic environment239 cited
  • 1997All Cues are not Created Equal: Obtaining Attitude Persistence under Low- Involvement Conditions202 cited
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