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Marketing as Seen by Different Actors: Divergences and Agreements
13 references·0 citing·46 second hop
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References

  • 1980Qualitative research and evaluation methods35,808 cited
  • 1977Análise de conteúdo10,614 cited
  • 1997Customer value: The next source for competitive advantage4,739 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1999Consumer Value: A Framework for Analysis and Research1,527 cited
  • 1969Broadening the Concept of Marketing1,048 cited
  • 1994Special Possessions and the Expression of Material Values931 cited
  • 2008Moving from basic offerings to value-added solutions: Strategies, barriers and alignment447 cited
  • 1994Creating Customer Value: The Path to Sustainable Competitive Advantage124 cited
  • 2015Doing well while doing good? An integrative review of marketing criticism and response88 cited
  • 2010The RBV and value creation: a managerial perspective77 cited
  • 1991Marketing ethics: Some dimensions of the challenge37 cited
  • 2015Positive marketing: Introduction to the special section11 cited

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