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Imperative role of customer segmentation technique for customer retention using machine learning techniques
16 references·0 citing·50 second hop
Imperative role of customer segmentation technique for customer retention using machine learning techniques (2023)Imperative role of customer segmentation …RFM ranking – An effective approach to customer segmentation (2018)RFM ranking – An effective ap…Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data (2018)Customer segmentation using o…Customer Segmentation using K-means Clustering (2018)Customer Segmentation using K…A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)A new hybrid classification a…Relationship Marketing (2013)Relationship MarketingExploring the role of customer relationship management (CRM) systems in customer knowledge creation (2013)Exploring the role of custome…Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model) (2011)Measuring Customer Satisfacti…From Strategy to Business Models and onto Tactics (2010)From Strategy to Business Mod…Effects of consumer characteristics on their acceptance of online shopping: Comparisons among different product types (2007)Effects of consumer character…A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study (2006)A Framework for Understanding…Methodology for customer relationship management (2005)Methodology for customer rela…Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…An exploration of the brand identity–brand image linkage: A communications perspective (2005)An exploration of the brand i…An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)An LTV model and customer seg…Data mining techniques for customer relationship management (2002)Data mining techniques for cu…Customer Relationship Management: In B2C Markets, Often Less is More (2002)Customer Relationship Managem…Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Marketing management: analysis. planning. implementation and control (2000)Towards an identity-based brand equity model (2008)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Destination brand experience and visitor behavior: Testing a scale in the tourism context (2014)A Dynamic Theory of Organizational Knowledge Creation (1994)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research (2016)Knowledge management, customer relationship management and innovation capabilities (2020)SMEs navigating COVID-19: The influence of social capital and dynamic capabilities on organizational resilience (2022)Customer lifetime value: Marketing models and applications (1998)Customer lifetime value research in marketing: A review and future directions (2002)Application of data mining techniques in customer relationship management: A literature review and classification (2008)Manage Marketing by the Customer Equity Test (2010)New insights into churn prediction in the telecommunication sector: A profit driven data mining approach (2011)Customer lifetime valuation to support marketing decision making (1997)Future research directions in tourism marketing (2010)Examination of the Criticality of Customer Segmentation Using Unsupervised Learning Methods (2024)Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States. 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References

  • 2010From Strategy to Business Models and onto Tactics2,391 cited
  • 2018A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees569 cited
  • 2006A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study552 cited
  • 2005An exploration of the brand identity–brand image linkage: A communications perspective547 cited
  • 2002Data mining techniques for customer relationship management522 cited
  • 2013Relationship Marketing496 cited
  • 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry420 cited
  • 2011Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model)405 cited
  • 2013Exploring the role of customer relationship management (CRM) systems in customer knowledge creation375 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study359 cited
  • 2005Methodology for customer relationship management334 cited
  • 2007Effects of consumer characteristics on their acceptance of online shopping: Comparisons among different product types288 cited
  • 2002Customer Relationship Management: In B2C Markets, Often Less is More275 cited
  • 2018RFM ranking – An effective approach to customer segmentation

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214 cited
  • 2018Customer Segmentation using K-means Clustering186 cited
  • 2018Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data164 cited
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