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Психологічні особливості розуміння назви бренду у формі особового імені
9 references·0 citing·49 second hop
Психологічні особливості розуміння назви бренду у формі особового імені (2023)Психологічні особливості розуміння назви …THE IMPACT OF BRAND PERCEPTION AND BRAND IMAGE ON CONSUMER PURCHASING BEHAVIOR IN AZERBAIJAN (2023)THE IMPACT OF BRAND PERCEPTIO…Unlocking consumer consideration set size formation for luxury services: A study of self‐identification, brand status and anticipated emotions (2022)Unlocking consumer considerat…The perils of self‐brand connections: Consumer response to changes in brand meaning (2018)The perils of self‐brand conn…Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals (2018)Insights into the Experience …Constructing and Disputing Brand National Identity in Marketing Discourse (2016)Constructing and Disputing Br…Brands as cultural resources in children’s peer culture (2016)Brands as cultural resources …Cognitive Tools For Successful Branding (2011)Cognitive Tools For Successfu…Creating Powerful Brands (2010)Creating Powerful BrandsThe Influence of Product Variety on Brand Perception and Choice (2006)The Influence of Product Vari…The Role of Market Forces in Assuring Contractual Performance (1981)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. 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this work references cited by second hop

References

  • 2010Creating Powerful Brands598 cited
  • 2006The Influence of Product Variety on Brand Perception and Choice291 cited
  • 2018Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals101 cited
  • 2018The perils of self‐brand connections: Consumer response to changes in brand meaning56 cited
  • 2011Cognitive Tools For Successful Branding49 cited
  • 2016Constructing and Disputing Brand National Identity in Marketing Discourse34 cited
  • 2022Unlocking consumer consideration set size formation for luxury services: A study of self‐identification, brand status and anticipated emotions24 cited
  • 2016Brands as cultural resources in children’s peer culture21 cited
  • 2023THE IMPACT OF BRAND PERCEPTION AND BRAND IMAGE ON CONSUMER PURCHASING BEHAVIOR IN AZERBAIJAN16 cited

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