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Digital Marketing and Analytics Education: A Systematic Review

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References

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2019The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption119 cited
2018Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach93 cited
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2020ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS70 cited
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2012The Adoption of Social Media As Educational Technology Among Marketing Educators65 cited
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2015Engaging Students With Social Media54 cited
2017Digital literacy in the marketing curriculum

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53 cited

2018Designing a Marketing Analytics Course for the Digital Age53 cited

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