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A hedonic value-based consumer continuance intention model toward location-based advertising

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2011

Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults

148 cited

2018Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations148 cited

2000The Self-Regulation of Moods: Second Thoughts on the Importance of Happiness in Everyday Life135 cited

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