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Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions
16 references·14 citing·49 second hop
Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions (2023)Exploring the Role of Omnichannel Retaili…MIS Quarterly Executive (2018)MIS Quarterly ExecutiveReview articles: purpose, process, and structure (2017)Review articles: purpose, pro…A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)A Thematic Exploration of Dig…Service Research Priorities in a Rapidly Changing Context (2015)Service Research Priorities i…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…Contextualization and value-in-context: How context frames exchange (2011)Contextualization and value-i…Not always co‐creation: introducing interactional co‐destruction of value in service‐dominant logic (2010)Not always co‐creation: intro…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Service logic revisited: who creates value? And who co‐creates? (2008)Service logic revisited: who …Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (2008)Delight by Design: The Role o…Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes (2006)Hedonic and utilitarian shopp…Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …A Theoretical Integration of User Satisfaction and Technology Acceptance (2005)A Theoretical Integration of …Internet forums as influential sources of consumer information (2001)Internet forums as influentia…Two Decades of Research on In‐Store Technology: Antecedents, Consequences and Future Research Agenda (2025)Two Decades of Research on In…Kroger’s Omnichannel and E-Commerce Evolution: A Comprehensive Analysis of Strategy and Market Impact in Retail (2025)Kroger’s Omnichannel and E-Co…How do omnichannel customer experiences affect customer engagement? Theory and empirical validation (2025)How do omnichannel customer e…What Lies Ahead for Marketing in Wholesale and Retailing (2024)What Lies Ahead for Marketing…What is the impact of demand patterns on integrated online-offline and buy-online-pickup in-store (BOPS) retail in a smart supply chain management? (2024)What is the impact of demand …The Use of Digital Channels in Omni-Channel Retail—An Empirical Study (2024)The Use of Digital Channels i…Smart Shopping Carts in Food Retailing: Innovative Technology and Shopping Experience in Stationary Retail (2024)Smart Shopping Carts in Food …RETRACTED:Navigating the Omnichannel Landscape: Unraveling the Antecedents of Customer Loyalty (2024)RETRACTED:Navigating the Omni…Omnichannel shopping habit development (2024)Omnichannel shopping habit de…Omnichannel marketing: a systematic review and research agenda (2024)Omnichannel marketing: a syst…Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions (2024)Determinants of customer buyi…Reuse intention of augmented reality apps: recreational consciousness as moderator (2023)Reuse intention of augmented …Omnichannel Retailing in Light of Psychological Factors: A Mediated Model (2023)Omnichannel Retailing in Ligh…Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit (2023)Influence of perceived value …SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: continuing the evolution (2007)Value co-creation in service logic: A critical analysis (2011)The Handbook of Social Psychology (1969)Internet paradox: A social technology that reduces social involvement and psychological well-being? 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References

  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 2005A Theoretical Integration of User Satisfaction and Technology Acceptance2,834 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,577 cited
  • 2018MIS Quarterly Executive1,989 cited
  • 2008Service logic revisited: who creates value? And who co‐creates?1,844 cited
  • 2001Internet forums as influential sources of consumer information1,745 cited
  • 2015Service Research Priorities in a Rapidly Changing Context1,469 cited
  • 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
  • 2011Contextualization and value-in-context: How context frames exchange1,162 cited
  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry1,125 cited
  • 2017Review articles: purpose, process, and structure1,004 cited
  • 2006

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Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
969 cited
  • 2010Not always co‐creation: introducing interactional co‐destruction of value in service‐dominant logic886 cited
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    • 2024What is the impact of demand patterns on integrated online-offline and buy-online-pickup in-store (BOPS) retail in a smart supply chain management?62 cited
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    • 2025How do omnichannel customer experiences affect customer engagement? Theory and empirical validation43 cited
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    • 2024Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions22 cited
    • 2024The Use of Digital Channels in Omni-Channel Retail—An Empirical Study20 cited
    • 2023Reuse intention of augmented reality apps: recreational consciousness as moderator19 cited
    • 2024Smart Shopping Carts in Food Retailing: Innovative Technology and Shopping Experience in Stationary Retail18 cited
    • 2025Kroger’s Omnichannel and E-Commerce Evolution: A Comprehensive Analysis of Strategy and Market Impact in Retail15 cited
    • 2024What Lies Ahead for Marketing in Wholesale and Retailing14 cited
    • 2024Omnichannel marketing: a systematic review and research agenda12 cited
    • 2025Two Decades of Research on In‐Store Technology: Antecedents, Consequences and Future Research Agenda10 cited
    • 2023Omnichannel Retailing in Light of Psychological Factors: A Mediated Model10 cited
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