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Exploring the Effect of Synced Brand versus Competitor Brand on Brand Attitudes and Purchase Intentions
16 references·0 citing·51 second hop
Exploring the Effect of Synced Brand versus Competitor Brand on Brand Attitudes and Purchase Intentions (2023)Exploring the Effect of Synced Brand vers…Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising (2015)Advertising Repetition: A Met…The promise of Mechanical Turk: How online labor markets can help theorists run behavioral experiments (2011)The promise of Mechanical Tur…Antecedents of luxury brand purchase intention (2011)Antecedents of luxury brand p…Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions (2006)Converting Web Site Visitors …Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research (2005)Do Intentions Really Predict …TELEVISION AND WEB ADVERTISING SYNERGIES (2004)TELEVISION AND WEB ADVERTISIN…Brand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…The Value of Brand Equity (1992)The Value of Brand EquityEnhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Advertising Repetition: A Critical Review of Wearin and Wearout (1988)Advertising Repetition: A Cri…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…In defense of external invalidity. (1983)In defense of external invali…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)Effects of message repetition…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)Experimental and Quasi-Experimental Designs for Research (1963)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)The Practice of Social Research (1989)The weirdest people in the world? 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References

  • 1968Attitudinal effects of mere exposure.6,757 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,794 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,265 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,297 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads1,288 cited
  • 1983In defense of external invalidity.1,235 cited
  • 2006Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions955 cited
  • 2003Brand Familiarity and Advertising Repetition Effects865 cited
  • 1979Effects of message repetition and position on cognitive response, recall, and persuasion.831 cited
  • 1992The Value of Brand Equity828 cited
  • 2011The promise of Mechanical Turk: How online labor markets can help theorists run behavioral experiments683 cited
  • 2005Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research657 cited
  • 2011Antecedents of luxury brand purchase intention406 cited
  • 1988Advertising Repetition: A Critical Review of Wearin and Wearout346 cited

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2015
Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising
310 cited
  • 2004TELEVISION AND WEB ADVERTISING SYNERGIES306 cited
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