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Understanding the link between an IMC technology capability and organisational integration and performance
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 2016Code Saturation Versus Meaning Saturation4,567 cited
  • 2003A Qualitative Investigation of Perceived Executive Ethical Leadership: Perceptions from Inside and Outside the Executive Suite1,369 cited
  • 1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
  • 2003A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance720 cited
  • 2014The Service Revolution and the Transformation of Marketing Science576 cited
  • 2016Organizing for Marketing Excellence369 cited
  • 2007Handbook of Research in International Human Resource Management309 cited
  • 2004The Emergence Of IMC: A Theoretical Perspective304 cited
  • 2009Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation280 cited
  • 2010Adding Theoretical Grounding to Grounded Theory: Toward Multi-Grounded Theory253 cited
  • 2019A Decade of Online Advertising Research: What We Learned and What We Need to Know237 cited
  • 2002Schools of Thought in Organizational Learning236 cited

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  • 2014Integrated Marketing Communication Capability and Brand Performance229 cited
  • 2015How do small firms learn to develop a social media competence?202 cited
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