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When Brands Go Dark: A Replication and Extension
16 references·0 citing·46 second hop
When Brands Go Dark: A Replication and Extension (2023)When Brands Go Dark: A Replication and Ex…Examining Why and When Market Share Drives Firm Profit (2021)Examining Why and When Market…Advertising, Attention, and Stock Returns (2019)Advertising, Attention, and S…Replication research's disturbing trend (2007)Replication research's distur…Brand Advertising As Creative Publicity (2002)Brand Advertising As Creative…Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy (2001)Market Response to a Major Po…Conducting Marketing Science (2000)Conducting Marketing ScienceHow T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…How Journal Editors View Replication Research (1995)How Journal Editors View Repl…Generalizing What Is Known About Temporal Aggregation and Advertising Carryover (1995)Generalizing What Is Known Ab…Replications and extensions in marketing: Rarely published but quite contrary (1994)Replications and extensions i…Predictability and Prediction (1993)Predictability and PredictionRepeat-Buying: Facts, Theory and Applications. (1991)Repeat-Buying: Facts, Theory …Ad spending: maintaining market share. (1990)Ad spending: maintaining mark…Repeat-Buying: Facts, Theory and Applications. (1989)Repeat-Buying: Facts, Theory …Progress on a Simplified Model of Stationary Purchasing Behaviour (1966)Progress on a Simplified Mode…A Theory of Cognitive Dissonance (1957)Self-perception: An alternative interpretation of cognitive dissonance phenomena. (1967)Attitudinal effects of mere exposure. (1968)A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands (2006)Advertising Creativity Matters (2008)How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? 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(1971)Changing Order: Replication and Induction in Scientific Practice (1988)A taxonomy of manufacturing strategies revisited (2001)Research design and data analysis in realism research (2006)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety (2002)The Role of Firm Resources in Returns to Market Deployment (2003)Firm resources and sustained competitive advantage (2004)Achieving Superior Financial Performance in China: Differentiation, Cost Leadership, or Both? (2008)Risk, Return, and Equilibrium: Empirical Tests (1973)Common risk factors in the returns on stocks and bonds (1993)On Persistence in Mutual Fund Performance (1997)Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great (2013). . . and the Cross-Section of Expected Returns (2014)Investor sentiments and stock markets during the COVID-19 pandemic (2022)Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty (2003)The relative strength of affective commitment in securing loyalty in service relationships (2006)Effects of service quality and food quality: The moderating role of atmospherics in an ethnic restaurant segment (2010)The C-OAR-SE procedure for scale development in marketing (2002)Interventions to Break and Create Consumer Habits (2006)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)An empirical comparison of published replication research in accounting, economics, finance, management, and marketing (1996)Product Innovations, Advertising, and Stock Returns (2009)Advertising in social media: a review of empirical evidence (2015)
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References

  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 1991Repeat-Buying: Facts, Theory and Applications.418 cited
  • 1994Replications and extensions in marketing: Rarely published but quite contrary416 cited
  • 2000Conducting Marketing Science275 cited
  • 2007Replication research's disturbing trend271 cited
  • 1989Repeat-Buying: Facts, Theory and Applications.245 cited
  • 1995Generalizing What Is Known About Temporal Aggregation and Advertising Carryover242 cited
  • 2001Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy183 cited
  • 2002Brand Advertising As Creative Publicity162 cited
  • 2019Advertising, Attention, and Stock Returns156 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments155 cited
  • 1995How Journal Editors View Replication Research128 cited
  • 1993Predictability and Prediction110 cited
  • 2021Examining Why and When Market Share Drives Firm Profit100 cited
  • 1966Progress on a Simplified Model of Stationary Purchasing Behaviour94 cited

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  • 1990Ad spending: maintaining market share.91 cited
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