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Towards a Marketing Renaissance: Challenging Underlying Assumptions
16 references·2 citing·56 second hopsampled
Towards a Marketing Renaissance: Challenging Underlying Assumptions (2023)Towards a Marketing Renaissance: Challeng…The future of marketing (2019)The future of marketingThe three meanings of meaning in life: Distinguishing coherence, purpose, and significance (2016)The three meanings of meaning…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…Customer-dominant logic: foundations and implications (2015)Customer-dominant logic: foun…Constructing Research Questions: Doing Interesting Research (2013)Constructing Research Questio…Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…GENERATING RESEARCH QUESTIONS THROUGH PROBLEMATIZATION. (2011)GENERATING RESEARCH QUESTIONS…On the meaning of work: A theoretical integration and review (2010)On the meaning of work: A the…The Marketing Mix Revisited: Towards the 21st Century Marketing (2006)The Marketing Mix Revisited: …Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…The Domain and Conceptual Foundations of Relationship Marketing (2000)The Domain and Conceptual Fou…The value concept and relationship marketing (1996)The value concept and relatio…Organizational Theories: Some Criteria for Evaluation (1989)Organizational Theories: Some…That's Interesting! (1971)That's Interesting!Marketing behavior and executive action : a functionalist approach to marketing theory (1957)Marketing behavior and execut…Service-informed marketing reform (2024)Service-informed marketing re…Customer Value Co-Creation: Environmental Sustainability as a Tourist Experience (2023)Customer Value Co-Creation: E…The Social Construction of Reality: A Treatise in the Sociology of Knowledge. 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References

  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,577 cited
  • 2010On the meaning of work: A theoretical integration and review2,380 cited
  • 1989Organizational Theories: Some Criteria for Evaluation2,301 cited
  • 1996The value concept and relationship marketing2,180 cited
  • 2011GENERATING RESEARCH QUESTIONS THROUGH PROBLEMATIZATION.1,583 cited
  • 2016The three meanings of meaning in life: Distinguishing coherence, purpose, and significance1,398 cited
  • 1971That's Interesting!1,216 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 2006The Marketing Mix Revisited: Towards the 21st Century Marketing485 cited
  • 2019The future of marketing379 cited
  • 2000The Domain and Conceptual Foundations of Relationship Marketing374 cited
  • 2013Constructing Research Questions: Doing Interesting Research366 cited
  • 2015Customer-dominant logic: foundations and implications346 cited

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  • 1957Marketing behavior and executive action : a functionalist approach to marketing theory330 cited
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    • 2023Customer Value Co-Creation: Environmental Sustainability as a Tourist Experience22 cited
    • 2024Service-informed marketing reform16 cited