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Revisiting experiential marketing: a Delphi study
16 references·1 citing·47 second hop
Revisiting experiential marketing: a Delphi study (2023)Revisiting experiential marketing: a Delp…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Flow and the Foundations of Positive Psychology (2014)Flow and the Foundations of P…Defining consensus: A systematic review recommends methodologic criteria for reporting of Delphi studies (2014)Defining consensus: A systema…Ways of constructing research questions: gap-spotting or problematization? (2010)Ways of constructing research…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…How to Sustain the Customer Experience: (2007)How to Sustain the Customer E…Revisiting Consumption Experience (2003)Revisiting Consumption Experi…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Experiential Marketing (1999)Experiential MarketingConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityThe Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…A dive into the marketing trends of 2024: insights to unlocking potential (2024)A dive into the marketing tre…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)the delphi method: techniques and applications (1975)CONSORT 2010 Statement: updated guidelines for reporting parallel group randomised trials (2010)Guidance on Conducting and REporting DElphi Studies (CREDES) in palliative care: Recommendations based on a methodological systematic review (2017)The COMET Handbook: version 1.0 (2017)The Delphi Technique: Making Sense of Consensus (2020)Delphi methodology in healthcare research: How to decide its appropriateness (2021)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)Structural equation modeling in practice: A review and recommended two-step approach. 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(1977)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)Scepticism and uncertainty about climate change: Dimensions, determinants and change over time (2011)This Just In: Fake News Packs A Lot In Title, Uses Simpler, Repetitive Content in Text Body, More Similar To Satire Than Real News (2017)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Communication and Control Processes in the Delivery of Service Quality (1988)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1991Managing Brand Equity3,818 cited
  • 2014Defining consensus: A systematic review recommends methodologic criteria for reporting of Delphi studies3,720 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1999Experiential Marketing2,989 cited
  • 2007How to Sustain the Customer Experience:1,784 cited
  • 2014Flow and the Foundations of Positive Psychology1,653 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 2003Revisiting Consumption Experience851 cited

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2010
Ways of constructing research questions: gap-spotting or problematization?
786 cited

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  • 2024A dive into the marketing trends of 2024: insights to unlocking potential12 cited