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Is Corporate Social Responsibility Considered a Marketing Tool? Case Study from Customers’ Point of View in the Slovak Food Market
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Is Corporate Social Responsibility Considered a Marketing Tool? Case Study from Customers’ Point of View in the Slovak Food Market (2023)Is Corporate Social Responsibility Consid…Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Determinants of Consumers' Gr…How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)How does corporate social res…The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)The Business Case for Corpora…Corporate Social Responsibility as a Conflict Between Shareholders (2010)Corporate Social Responsibili…Investigating Stakeholder Theory and Social Capital: CSR in Large Firms and SMEs (2009)Investigating Stakeholder The…Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Strategy and society: the lin…Corporate social responsibility and firm performance: Investor preferences and corporate strategies (2007)Corporate social responsibili…Corporate Social Responsibility: Strategic Implications* (2006)Corporate Social Responsibili…Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Can socio-demographics still …Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior (2001)Do Consumers Expect Companies…The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment (1999)The Role of Marketing Actions…The influence of firm behavior on purchase intention: do consumers really care about business ethics? (1997)The influence of firm behavio…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)WHAT'S IN A NAME? REPUTATION …A Three-Dimensional Conceptual Model of Corporate Performance (1979)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Social Responsibility of Business Is to Increase Its Profits (2007)Contextualizing Performances of Family Firms (2011)What We Know and Don’t Know About Corporate Social Responsibility (2012)A literature and practice review to develop sustainable business model archetypes (2013)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)The Structure of Scientific Revolutions (1963)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Corporate Social Responsibility and Resource-Based Perspectives (2006)The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy (2010)ESG and financial performance: aggregated evidence from more than 2000 empirical studies (2015)Estimating Nonresponse Bias in Mail Surveys (1977)Summated Rating Scale Construction (1992)Market Segmentation (2000)Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap (2006)Gender diversity, board independence, environmental committee and greenhouse gas disclosure (2014)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The Relationship Between Corporate Philanthropy And Shareholder Wealth: A Risk Management Perspective (2005)Stakeholder influence capacity and the variability of financial returns to corporate social responsibility (2007)The Discovery of Grounded Theory (2017)Psychology of intergroup relations (1986)Social Identity Theory and the Organization (1989)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)Corporate social responsibility and access to finance (2013)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Book Reviews: Keppel, Geoffrey. Design and Analysis: A Researcher’s Handbook . Englewood Cliffs, N. J.: Prentice Hall, 1973. 658 + xiii pp. $13.95 (1975)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Advances in Consumer Research (2025)Judgment under Uncertainty: Heuristics and Biases (1974)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social and Financial Performance: A Meta-Analysis (2003)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Separation of Ownership and Control (1983)Agency Costs of Free Cash Flow, Corporate Finance, and Takeovers (1986)Individual and Corporate Social Responsibility (2009)Does Corporate Social Responsibility Affect the Cost of Capital? (2010)Corporate goodness and shareholder wealth (2014)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)A framework of sustainable supply chain management: moving toward new theory (2008)
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References

  • 1996The Behavioral Consequences of Service Quality12,400 cited
  • 2007Strategy and society: the link between competitive advantage and corporate social responsibility7,425 cited
  • 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,453 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,671 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,194 cited
  • 2010The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice4,083 cited
  • 2006Corporate Social Responsibility: Strategic Implications*3,156 cited
  • 2010Corporate Social Responsibility as a Conflict Between Shareholders2,404 cited
  • 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior2,148 cited
  • 2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation1,697 cited
  • 2014How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction1,585 cited
  • 2017Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior1,448 cited
  • 2007Corporate social responsibility and firm performance: Investor preferences and corporate strategies

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1,185 cited
  • 1997The influence of firm behavior on purchase intention: do consumers really care about business ethics?1,068 cited
  • 1999The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment838 cited
  • 2009Investigating Stakeholder Theory and Social Capital: CSR in Large Firms and SMEs815 cited
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