References

• 2018On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories174 cited
• 2017Package color saturation and food healthfulness perceptions163 cited
• 2003Preconceptions of Taste Based on Color163 cited
• 2017Why a ‘light’ product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products150 cited
• 2018Multisensory Packaging100 cited
• 2022Persuasive packaging? The impact of packaging color and claims on young consumers’ perceptions of product healthiness, sustainability and tastiness97 cited
• 2017Sensory expectation, perception, and autonomic nervous system responses to package colours and product popularity31 cited
• 2007Fatores da embalagem de café orgânico torrado e moído na intenção de compra do consumidor31 cited
• 2019How packaging colours and claims influence children’s vegetable attitude and intake – An exploratory cross-cultural comparison between Indonesia and Denmark26 cited

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