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Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
16 references·0 citing·53 second hop
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations? (2023)Branding with music: How can music contou…How to design good experiments in marketing: Types, examples, and methods (2021)How to design good experiment…Measuring Processing Fluency: One versus Five Items (2017)Measuring Processing Fluency:…Multisensory design: Reaching out to touch the consumer (2011)Multisensory design: Reaching…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…If It's Difficult to Pronounce, It Must Be Risky (2009)If It's Difficult to Pronounc…Innovation: Brand it or Lose it (2007)Innovation: Brand it or Lose …The interaction of retail density and music tempo: Effects on shopper responses (2005)The interaction of retail den…Social Influence: Compliance and Conformity (2004)Social Influence: Compliance …Metacognitive Experiences in Consumer Judgment and Decision Making (2004)Metacognitive Experiences in …The influence of music tempo and musical preference on restaurant patrons' behavior (2002)The influence of music tempo …The effects of background music on consumers' desire to affiliate in buyer‐seller interactions (1995)The effects of background mus…Music, Mood, and Marketing (1990)Music, Mood, and MarketingMusic influences on mood and purchase intentions (1990)Music influences on mood and …Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…An Overview of Hierarchical Structure in Music (1983)An Overview of Hierarchical S…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…The Rhythmic Structure of Music (1962)ASPECTS OF THE THEORY OF SYNTAX (1964)Semantics and Cognition. 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References

  • 2004Social Influence: Compliance and Conformity6,052 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1990Music, Mood, and Marketing746 cited
  • 2009If It's Difficult to Pronounce, It Must Be Risky421 cited
  • 2011Multisensory design: Reaching out to touch the consumer413 cited
  • 2017Measuring Processing Fluency: One versus Five Items326 cited
  • 1983An Overview of Hierarchical Structure in Music315 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation313 cited
  • 1990Music influences on mood and purchase intentions311 cited
  • 1995The effects of background music on consumers' desire to affiliate in buyer‐seller interactions289 cited
  • 2002The influence of music tempo and musical preference on restaurant patrons' behavior266 cited
  • 2007Innovation: Brand it or Lose it209 cited
  • 2005The interaction of retail density and music tempo: Effects on shopper responses

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  • 2021How to design good experiments in marketing: Types, examples, and methods179 cited
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