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Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement
16 references·0 citing·47 second hop
Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement (2023)Influence of Emotional Branding on Consum…Advances in Consumer Research (2025)Advances in Consumer ResearchWhen to use and how to report the results of PLS-SEM (2018)When to use and how to report…Luxury fashion consumption in China: Factors affecting attitude and purchase intent (2012)Luxury fashion consumption in…How brand awareness relates to market outcome, brand equity, and the marketing mix (2011)How brand awareness relates t…Brand Love (2011)Brand LoveAn integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention (2010)Impacts of Luxury Fashion Bra…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Antecedents of emotional attachment to brands (2010)Antecedents of emotional atta…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer (2000)Atmospheric Affect as a Tool …Consumer Ethnocentrism: A Test of Antecedents and Moderators (1994)Consumer Ethnocentrism: A Tes…Country-of-Origin Effects for Uni-National and Bi-National Products (1988)Country-of-Origin Effects for…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…The Authoritarian Personality. 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(2009)Customer Engagement (2011)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Brand Community (2001)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)The Principles of Psychology (1891)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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References

  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1950The Authoritarian Personality.4,189 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2011Brand Love1,603 cited
  • 1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
  • 1994Consumer Ethnocentrism: A Test of Antecedents and Moderators961 cited
  • 2000Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer823 cited
  • 2010Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention720 cited
  • 2010Antecedents of emotional attachment to brands405 cited
  • 2012Luxury fashion consumption in China: Factors affecting attitude and purchase intent

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369 cited
  • 2011How brand awareness relates to market outcome, brand equity, and the marketing mix366 cited
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