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The Effect of Sustainable Brand Equity on Customer Satisfaction and Customer Loyalty Using Customer Trust as Mediation Variable
16 references·0 citing·46 second hop
The Effect of Sustainable Brand Equity on Customer Satisfaction and Customer Loyalty Using Customer Trust as Mediation Variable (2023)The Effect of Sustainable Brand Equity on…Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)Co-creation: A Key Link Betwe…Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty (2016)Integration of standardizatio…How do brand communities generate brand relationships? Intermediate mechanisms (2011)How do brand communities gene…Brand equity, brand loyalty and consumer satisfaction (2011)Brand equity, brand loyalty a…Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective (2010)Resistance to Brand Switching…How Brand Community Practices Create Value (2009)How Brand Community Practices…A framework of sustainable supply chain management: moving toward new theory (2008)A framework of sustainable su…Structural Equation Modeling: Reviewing the Basics and Moving Forward (2006)Structural Equation Modeling:…Direct and indirect effects of self-image congruence on brand loyalty (2006)Direct and indirect effects o…What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty (2004)What influences the relations…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Retail Environment, Self-Congruity, and Retail Patronage (2000)Retail Environment, Self-Cong…Consumer Behavior: Buying, Having and Being (1993)Consumer Behavior: Buying, Ha…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Comparative fit indexes in structural models. 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(1988)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Experience Management in Retailing: Understanding the Buying Process (2009)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Communication and Control Processes in the Delivery of Service Quality (1988)Partial Least Squares Structural Equation Modeling (2017)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2008A framework of sustainable supply chain management: moving toward new theory4,105 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 1993Consumer Behavior: Buying, Having and Being1,744 cited
  • 2006Direct and indirect effects of self-image congruence on brand loyalty971 cited
  • 2006Structural Equation Modeling: Reviewing the Basics and Moving Forward861 cited
  • 2011Brand equity, brand loyalty and consumer satisfaction830 cited
  • 2004What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty643 cited
  • 2000Retail Environment, Self-Congruity, and Retail Patronage604 cited
  • 2010Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective536 cited
  • 2018Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

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514 cited
  • 2016Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty469 cited
  • 2011How do brand communities generate brand relationships? Intermediate mechanisms412 cited
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