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‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds

16 references·11 citing·55 second hopsampled

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References

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2022Das Metaverse214 cited
2019

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Implementation of Artificial Intelligence in Fashion: Are Consumers Ready?

145 cited

2019What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium143 cited

Cited by

2024Is digital fashion the future of the metaverse? Insights from YouTube comments50 cited
2024Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity35 cited
2024Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse34 cited
2025The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences33 cited
2024Fashion and the metaverse: Implications for consumers and firms25 cited
2024Does consumer knowledge about sustainable-fashion impact intention-to-buy?22 cited
2024Exploring Virtual Fashion Consumption through the Emotional Three-Level Theory: Reflections on Sustainable Consumer Behavior19 cited
2024Does Luxury Fashion Shape Consumers’ Perception Differently in the Real World Versus the Metaverse? A Comparative Study on Wearer Evaluation14 cited
2024The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency12 cited
2025Metaverse and B2B marketing: untapped research opportunities8 cited
2025Fashion AI across the value chain: A comprehensive literature review and future agenda6 cited