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Sales promotion and consumer buying behavior for FMCGs in Kathmandu
16 references·0 citing·45 second hop
Sales promotion and consumer buying behavior for FMCGs in Kathmandu (2021)Sales promotion and consumer buying behav…Factors Affecting Customer Loyalty in Products (2019)Factors Affecting Customer Lo…Buy-one-get-one-free deals attract more attention than percentage deals (2019)Buy-one-get-one-free deals at…The Impact of Pricing on Consumer Buying Behavior in Saudi Arabia : Al-Hassa Case Study (2016)The Impact of Pricing on Cons…An empirical investigation of in‐store sampling promotions (2011)An empirical investigation of…A THEORETICAL AND EMPIRICAL EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES (2010)A THEORETICAL AND EMPIRICAL E…Selling and sales management (2007)Selling and sales management50% Off or Buy One Get One Free? Frame Preference as a Function of Consumable Nature in Dairy Products (2007)50% Off or Buy One Get One Fr…The brand loyalty of sportswear in Hong Kong (2006)The brand loyalty of sportswe…Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work (2003)Sales Promotion: How to Creat…Research Methods For Business : A Skill Building Approach ed.5 (2003)Research Methods For Business…The efficacy of sales promotions in UK supermarkets: a consumer view (2002)The efficacy of sales promoti…Marketing communications: contexts, strategies and applications (2002)Marketing communications: con…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…Consumers' perceptions of promotional framing of price (2000)Consumers' perceptions of pro…Consequences of Perceiving Oneself as Responsible for Obtaining a Discount: Evidence for Smart‐Shopper Feelings (1998)Consequences of Perceiving On…Research methods for business: A skill building approach (1993)Research methods for business…Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction (1993)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls (2014)Competing for attention with in-store promotions (2015)An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective (2017)Prospect Theory: An Analysis of Decision under Risk (1979)Toward a positive theory of consumer choice (1980)Prospect theory: An analysis of decision under risk (1988)Simulation of Sales Promotions towards Buying Behavior among University Students (2011)How rational thinking style affects sales promotion effectiveness (2019)Don't waste that free lettuce! 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References

  • 1993Research methods for business: A skill building approach17,000 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 1998Consequences of Perceiving Oneself as Responsible for Obtaining a Discount: Evidence for Smart‐Shopper Feelings241 cited
  • 2002The efficacy of sales promotions in UK supermarkets: a consumer view217 cited
  • 2002Marketing communications: contexts, strategies and applications209 cited
  • 2000Consumers' perceptions of promotional framing of price201 cited
  • 2003Research Methods For Business : A Skill Building Approach ed.593 cited
  • 200750% Off or Buy One Get One Free? Frame Preference as a Function of Consumable Nature in Dairy Products64 cited
  • 2011An empirical investigation of in‐store sampling promotions63 cited
  • 2016The Impact of Pricing on Consumer Buying Behavior in Saudi Arabia : Al-Hassa Case Study57 cited
  • 2019Factors Affecting Customer Loyalty in Products53 cited
  • 2019Buy-one-get-one-free deals attract more attention than percentage deals45 cited
  • 2006The brand loyalty of sportswear in Hong Kong43 cited
  • 2010A THEORETICAL AND EMPIRICAL EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES40 cited
  • 2007

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Selling and sales management
39 cited
  • 2003Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work37 cited
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