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Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
16 references·2 citing·50 second hop
Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions (2023)Breaking the mold with effective communic…CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)CB-SEM vs PLS-SEM methods for…Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Perceived Greenwashing: The E…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMSignaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…The BIAS map: Behaviors from intergroup affect and stereotypes. (2007)The BIAS map: Behaviors from …Universal dimensions of social cognition: warmth and competence (2006)Universal dimensions of socia…Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)Building Corporate Associatio…Achieving Marketing Objectives through Social Sponsorships (2006)Achieving Marketing Objective…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Signaling in Retrospect and the Informational Structure of Markets (2002)Signaling in Retrospect and t…A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)A model of (often mixed) ster…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining (2025)How do consumers react to AI-…Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase (2023)Sport event vs. art event? Th…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The Nature of the Firm (1937)An Economic Theory of Democracy. 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(2010)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Principles and Practice of Structural Equation Modeling (2012)Eco-friendly hotel stay and environmental attitude: A value-attitude-behaviour perspective (2021)“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) (2022)“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior (2022)Transformational leadership and employee performance: The role of identification, engagement and proactive personality (2018)Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities (2020)INTERNATIONAL JOURNAL OF LOGISTICS MANAGEMENT (2023)
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
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  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 2006Universal dimensions of social cognition: warmth and competence4,565 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
  • 2021CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting2,482 cited
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  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs1,593 cited

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2020
Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
813 cited
  • 2006Achieving Marketing Objectives through Social Sponsorships799 cited
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    • 2025How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining18 cited
    • 2023Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase17 cited