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The market-based assets theory of brand competition
16 references·4 citing·44 second hop
The market-based assets theory of brand competition (2023)The market-based assets theory of brand c…The Evolution of Brand Preferences: Evidence from Consumer Migration (2012)The Evolution of Brand Prefer…Brand Concept Maps: A Methodology for Identifying Brand Association Networks (2006)Brand Concept Maps: A Methodo…New Empirical Generalizations on the Determinants of Price Elasticity (2005)New Empirical Generalizations…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…The resource‐based view of the firm: Ten years after (1995)The resource‐based view of th…Strategic assets and organizational rent (1993)Strategic assets and organiza…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions (1991)Consideration set influences …Double Jeopardy Revisited (1990)Double Jeopardy RevisitedFrom mass marketing to mass customization (1989)From mass marketing to mass c…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…A resource‐based view of the firm (1984)A resource‐based view of the …Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…The Development of Brand Loyalty (1964)The Development of Brand Loya…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…How Heterogeneous Are Music Genre Listeners? 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References

  • 1984A resource‐based view of the firm25,618 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1993Strategic assets and organizational rent8,402 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1995The resource‐based view of the firm: Ten years after1,694 cited
  • 1990Double Jeopardy Revisited609 cited
  • 1991Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions572 cited
  • 1964The Development of Brand Loyalty443 cited
  • 2005New Empirical Generalizations on the Determinants of Price Elasticity439 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 2006Brand Concept Maps: A Methodology for Identifying Brand Association Networks392 cited
  • 2012The Evolution of Brand Preferences: Evidence from Consumer Migration381 cited

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  • 1989From mass marketing to mass customization304 cited
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    • 2024Differences in advertising’s effectiveness across age groups9 cited
    • 2024Exploring performance heterogeneity: Integrative insights from strategic management and marketing9 cited
    • 2024Customer-based brand competitiveness (CBBC) scale: advancing the relative perspective6 cited
    • 2025How Heterogeneous Are Music Genre Listeners?2 cited