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Speak up! brands’ responsiveness matters: consumer reactions to brand communications in the early stages of a crisis
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References

  • 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.21,991 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1992Inclusion of Other in the Self Scale and the structure of interpersonal closeness.5,151 cited
  • 2020Effects of COVID-19 on College Students’ Mental Health in the United States: Interview Survey Study2,820 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2009Perceived social isolation and cognition2,141 cited
  • 2020Effects of COVID-19 on business and research2,021 cited
  • 2020Impact of Covid-19 on consumer behavior: Will the old habits return or die?1,765 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy1,456 cited
  • 2005Social exclusion impairs self-regulation.1,401 cited
  • 2007Social exclusion decreases prosocial behavior.1,268 cited
  • 2009Building strong brands in a modern marketing communications environment1,143 cited
  • 2001Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility1,142 cited

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  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 2020Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak792 cited
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    • 2023Brand communications during a global crisis: understanding persuasion intent, perceived brand opportunism and message sincerity12 cited