SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketplace Strategic Positioning Analysis
7 references·0 citing·36 second hop
Marketplace Strategic Positioning Analysis (2023)Marketplace Strategic Positioning AnalysisDigital Marketing's Influence on Consumer Purchasing Decision: A Case Study in Iraq (2022)Digital Marketing's Influence…A purchase decision support model considering consumer personalization about aspirations and risk attitudes (2021)A purchase decision support m…The Effect of Price, Product Design, Product Quality and Brand Image on Purchase Decisions (2020)The Effect of Price, Product …Positioning – a literature review (2020)Positioning – a literature re…Brand credibility and marketplace globalization: The role of perceived brand globalness and localness (2020)Brand credibility and marketp…Metode Penelitian Pendidikan: Kuantitatif, Kualitatif, Kombinasi, R&D dan Penelitian Pendidikan (2019)Metode Penelitian Pendidikan:…Impact of positioning strategies on franchise fee structure (2018)Impact of positioning strateg…Principles of Marketing (1972)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)The Content Analysis Guidebook (2017)Franchising brand benefits: An integrative perspective (2020)Conflict management capabilities in franchising (2021)Positioning strategies for B2B service markets (2022)Research methods for business: A skill building approach (1993)METODE PENELITIAN KUANTITATIF KUALITATIF DAN R &D (2012)PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (2022)Pengaruh Persepsi Harga, Citra Merek, dan Lokasi Terhadap Keputusan Pembelian di CFC Grande Karawaci (2023)Prinsip-Prinsip Pemasaran (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research (2020)Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda (2021)Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm (2022)Strategic Brand Concept-Image Management (1986)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)A Framework for Conceptual Contributions in Marketing (2011)Exploring the Potential of ChatGPT in Improving Online Marketing and Promotion of MSMEs (2023)Mapping research in marketing: trends, influential papers and agenda for future research (2023)Positioning in SMEs: entrepreneurs’ perceptions and strategies (2023)Rational choice and the structure of the environment. (1956)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Fuzzy multi-attribute information fusion approach for finance investment selection with the expert reliability (2022)A decision support model for buying battery electric vehicles considering consumer learning and psychological behavior (2023)Adaptive multi-criteria decision making for electric vehicles: a hybrid approach based on RANCOM and ESP-SPOTIS (2024)Social media and consumer engagement: a review and research agenda (2016)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)Factor Analysis as a Tool for Survey Analysis (2021)Consumer Behavior in Marketing 4.0: Social Media Marketing and Website Marketing on Purchasing Decisions through TAM As a Mediating Variable (2023)Efektivitas Discovery Learning pada Pembelajaran Geografi untuk mengurangi Miskonsepsi Peserta Didik (2021)The effect of work-life balance on work engagement mediated by job satisfaction and life satisfaction (2022)The Influence of the Digital Economy and Women's Empowerment on the Family Economy (2022)
this work references cited by second hop

References

  • 2019Metode Penelitian Pendidikan: Kuantitatif, Kualitatif, Kombinasi, R&D dan Penelitian Pendidikan266 cited
  • 2020Brand credibility and marketplace globalization: The role of perceived brand globalness and localness130 cited
  • 2020Positioning – a literature review62 cited
  • 2021A purchase decision support model considering consumer personalization about aspirations and risk attitudes51 cited
  • 2018Impact of positioning strategies on franchise fee structure44 cited
  • 2022Digital Marketing's Influence on Consumer Purchasing Decision: A Case Study in Iraq10 cited
  • 2020The Effect of Price, Product Design, Product Quality and Brand Image on Purchase Decisions8 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work