SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Communication Strategy of the Museum: Peculiarities of Formation by Means of PR Technologies
12 references·0 citing·40 second hop
Communication Strategy of the Museum: Peculiarities of Formation by Means of PR Technologies (2023)Communication Strategy of the Museum: Pec…THE ROLE OF INNOVATIVE MANAGEMENT FACILITIES IN MUSEUMS ACTIVITIES (2020)THE ROLE OF INNOVATIVE MANAGE…СКЛАДОВІ ФОРМУВАННЯ ПОПИТУ НА КУЛЬТУРНІ ІВЕНТИ В УКРАЇНІ (НА ПРИКЛАДІ МУЗЕЇВ) (2019)СКЛАДОВІ ФОРМУВАННЯ ПОПИТУ НА…ФЕНОМЕН ІДЕЙ В УПРАВЛІННІ ЖИТТЄДІЯЛЬНІСТЮ СУСПІЛЬСТВА (2018)ФЕНОМЕН ІДЕЙ В УПРАВЛІННІ ЖИТ…Museum marketing and strategy : designing missions, building audiences, generating revenue and resources (2008)Museum marketing and strategy…Investigating the Role of Companions in the Art Museum Experience (2003)Investigating the Role of Com…Celebrating the third place : inspiring stories about the "great good places" at the heart of our communities (2001)Celebrating the third place :…Seeking Generic Motivations for Visiting and Not Visiting Museums and Like Cultural Attractions (1997)Seeking Generic Motivations f…Integrating Constraints and Benefits to Identify Responsive Target Markets for Museum Attractions (1996)Integrating Constraints and B…Rôle de l'interaction sociale dans l'expérience muséale (1994)Rôle de l'interaction sociale…Aesthetics, Ideologies and the Limits of the Marketing Concept (1983)Aesthetics, Ideologies and th…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…A Viewpoint: The Museum as a Communications System and Implications for Museum Education1 (1968)A Viewpoint: The Museum as a …Understanding Attitudes and Predicting Social Behavior (1980)A Review of Data-Driven Market Segmentation in Tourism (2002)Conceptualization and Operationalization of Destination Image (2007)Assessing Hierarchical Leisure Constraints Theory after Two Decades (2010)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Feeling and thinking: Preferences need no inferences. (1980)Strategic Orientation and Firm Performance in an Artistic Environment (2000)The Role of Smartphones in Mediating the Touristic Experience (2011)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Advances in Consumer Research (2025)The consequences of modernity (1990)The clash of civilizations and the remaking of world order (1997)The modern world system (2010)THEORY AND HISTORY OF THE HUMANISTIC MANAGEMENT CULTURE IN THE ERA OF INDUSTRIALISM (2020)Entrepreneurship: Theory, Genesis, Socio-Cultural Dimensions and Strategies (2022)Бізнес-етика в гармонізації життєдіяльності суспільства (2022)It's the company you keep … The social determination of learning-related behaviour in a science museum (1987)Beyond the glass case: the past, the heritage and the public in Britain. (1991)Scanning museum visitors (1996)The convergence process in heritage tourism (2003)Heritage Site Perceptions and Motivations to Visit (2006)The link between travel motivation and satisfaction towards a heritage destination: The role of visitor engagement, visitor experience and heritage destination image (2020)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Educational Evaluation and Research in Museums and Public Exhibits: A Bibliography (1984)The Effects of Gallery Changes on Visitor Reading and Object Viewing Time (1993)Mediated co-construction of museums and audiences on Facebook (2015)Marketing de la visite culturelle et implication du public (1997)La réception de l'exposition d'art contemporain Hypothèses de collection (1999)Marketing expérientiel et hyperréalité dans le domaine du tourisme culturel (2018)Museum and art gallery experience space characteristics: an entertaining show or a contemplative bathe? (2009)Research in Arts Marketing: Evolution and Future Directions (2014)Action at the exhibit face: video and the analysis of social interaction in museums and galleries (2016)Third Places and the Social Life of Streets (2009)Working with communities-of-place: Complexities of empowerment (2013)The digital transformation of human identity (2014)Cultural consumption, interactive sociality, and the museum (2013)Selling the Object of Strategy: How Frontline Workers Realize Strategy through their Daily Work (2015)When culture meets digital platforms: value creation and stakeholders’ alignment in big data use (2019)
this work references cited by second hop

References

  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1983Aesthetics, Ideologies and the Limits of the Marketing Concept377 cited
  • 2001Celebrating the third place : inspiring stories about the "great good places" at the heart of our communities366 cited
  • 2008Museum marketing and strategy : designing missions, building audiences, generating revenue and resources166 cited
  • 1996Integrating Constraints and Benefits to Identify Responsive Target Markets for Museum Attractions112 cited
  • 1997Seeking Generic Motivations for Visiting and Not Visiting Museums and Like Cultural Attractions79 cited
  • 1968A Viewpoint: The Museum as a Communications System and Implications for Museum Education171 cited
  • 2003Investigating the Role of Companions in the Art Museum Experience55 cited
  • 2018ФЕНОМЕН ІДЕЙ В УПРАВЛІННІ ЖИТТЄДІЯЛЬНІСТЮ СУСПІЛЬСТВА20 cited
  • 1994Rôle de l'interaction sociale dans l'expérience muséale18 cited
  • 2020THE ROLE OF INNOVATIVE MANAGEMENT FACILITIES IN MUSEUMS ACTIVITIES7 cited
  • 2019СКЛАДОВІ ФОРМУВАННЯ ПОПИТУ НА КУЛЬТУРНІ ІВЕНТИ В УКРАЇНІ (НА ПРИКЛАДІ МУЗЕЇВ)5 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work