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Pragmatics in the service of marketing: The case of COVID-19 semi-commercial public signs · Study

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ArticlePragmatics in the service of marketing: The case of COVID-19 semi-commercial public signs

Spyridoula Bella2024

Article2024

Pragmatics in the service of marketing: The case of COVID-19 semi-commercial public signs

Spyridoula Bella · Eva Ogiermann

7 citations·0/0 files stored·Journal of Pragmatics

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Discourse Analysis and Cultural Communication Language, Discourse, Communication Strategies Linguistics and Language Analysis

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References

1987Politeness : Some Universals in Language Usage 1994Customer Loyalty: Toward an Integrated Conceptual Framework 2005The Language of Evaluation: Appraisal in English 1997Linguistic Landscape and Ethnolinguistic Vitality 1992Cross-cultural pragmatics: Requests and apologies 2000Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments 2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy 1998A Communication-Based Marketing Model for Managing Relationships

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Details

Year2024

Typearticle

Published2024-01-05

VenueJournal of Pragmatics

ISSN-L0378-2166

Languageen

Citations7

Files0 public / 0

ShelfDiscourse Analysis and Cultural Communication

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doi10.1016/j.pragma.2023.12.011

openalex_workW4390628554

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