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Pragmatics in the service of marketing: The case of COVID-19 semi-commercial public signs
16 references·0 citing·50 second hop
Pragmatics in the service of marketing: The case of COVID-19 semi-commercial public signs (2024)Pragmatics in the service of marketing: T…The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)The impact of Covid-19 pandem…Ethnography, Superdiversity and Linguistic Landscapes: Chronicles of Complexity (2013)Ethnography, Superdiversity a…Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services (2008)Strengthening Customer Loyalt…The Language of Evaluation: Appraisal in English (2005)The Language of Evaluation: A…Discourses in Place: Language in the Material World (2004)Discourses in Place: Language…Handbook of relationship marketing (2000)Handbook of relationship mark…Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Agency and Trust Mechanisms i…Discourse analysis: An introduction. By Alexandra Georgakopoulou and Dionysis Goutsos. Edinburgh: Edinburgh University Press, 1997. Pp. x, 208. (1999)Discourse analysis: An introd…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Linguistic Landscape and Ethnolinguistic Vitality (1997)Linguistic Landscape and Ethn…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Discourse Analysis for Language Teachers (1992)Discourse Analysis for Langua…Cross-cultural pragmatics: Requests and apologies (1992)Cross-cultural pragmatics: Re…Politeness : Some Universals in Language Usage (1987)Politeness : Some Universals …Different cultures, different languages, different speech acts (1985)Different cultures, different…Emerging perspectives on services marketing (1983)Emerging perspectives on serv…Language as social semiotic : the social interpretation of language and meaning (1978)Reading images: the grammar of visual design (1996)Genre and language learning: A social semiotic perspective (2009)Constructing proximity: Relating to readers in popular and professional science (2010)Why do news values matter? 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References

  • 1987Politeness : Some Universals in Language Usage11,919 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
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  • 2000Handbook of relationship marketing380 cited
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