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Co-creation of Value and Social Marketing: Systematic Literature Review and Future Research Agenda
16 references·0 citing·46 second hop
Co-creation of Value and Social Marketing: Systematic Literature Review and Future Research Agenda (2024)Co-creation of Value and Social Marketing…Emerging trends in the literature of value co-creation: a bibliometric analysis (2020)Emerging trends in the litera…Social marketing theory development goals: an agenda to drive change (2019)Social marketing theory devel…Creating Shared Value (2018)Creating Shared ValueValue cocreation in service ecosystems (2017)Value cocreation in service e…Shake Your Stakeholder: Firms Leading Engagement to Cocreate Sustainable Value (2017)Shake Your Stakeholder: Firms…Organization–stakeholder fit: A dynamic theory of cooperation, compromise, and conflict between an organization and its stakeholders (2017)Organization–stakeholder fit:…Culture’s effects on corporate sustainability practices: A multi-domain and multi-level view (2017)Culture’s effects on corporat…Theory of value co-creation: a systematic literature review (2014)Theory of value co-creation: …Unlocking the potential of upstream social marketing (2013)Unlocking the potential of up…Customer Engagement (2011)Customer EngagementContextualization and value-in-context: How context frames exchange (2011)Contextualization and value-i…Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement (2010)Preferred reporting items for…Engaging the consumer: The science and art of the value creation process (2009)Engaging the consumer: The sc…Co‐creating unique value with customers (2004)Co‐creating unique value with…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Developing Stakeholder Theory (2002)Developing Stakeholder TheoryThe Strengthening the Reporting of Observational Studies in Epidemiology (STROBE) Statement: Guidelines for Reporting Observational Studies (2007)Cochrane Handbook for Systematic Reviews of Interventions (2008)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: An updated guideline for reporting systematic reviews (2021)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Service-dominant logic: continuing the evolution (2007)Brand value co-creation in a digitalized world: An integrative framework and research implications (2015)Managing Co‐creation Design: A Strategic Approach to Innovation (2015)What is co-creation? An interactional creation framework and its implications for value creation (2017)Flow: the psychology of optimal experience (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Understanding Customer Experience Throughout the Customer Journey (2016)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Institutions and axioms: an extension and update of service-dominant logic (2015)The Strength of Weak Ties (1973)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Firm Resources and Sustained Competitive Advantage (1991)The Role of Customer Engagement Behavior in Value Co-Creation (2014)Service-dominant logic 2025 (2016)Designing conceptual articles: four approaches (2020)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)A Theory of Cognitive Dissonance (1957)A Generalized Multidimensional Scale for Measuring Customer Engagement (2014)The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2014)Consumer engagement in online brand communities: a social media perspective (2015)A Theory of Cognitive Dissonance (2017)Case Study Research: Design and Methods (1984)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Constructing grounded theory : a practical guide through qualitative analysis (2006)Upframing Service Design and Innovation for Research Impact (2017)CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy (2020)Equilibrating resources and challenges during crises: a framework for service ecosystem well-being (2020)A Critique of Conventional CSR Theory: An SME Perspective (2004)Stakeholder Theory: Reviewing a Theory That Moves Us (2008)A literature review of the history and evolution of corporate social responsibility (2019)Co-creation experiences: The next practice in value creation (2004)A Strategic Framework for Customer Relationship Management (2005)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)A literature and practice review to develop sustainable business model archetypes (2013)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2010Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement12,147 cited
  • 2018Creating Shared Value3,907 cited
  • 2011Customer Engagement3,657 cited
  • 2004Co‐creating unique value with customers2,463 cited
  • 2002Developing Stakeholder Theory1,313 cited
  • 2011Contextualization and value-in-context: How context frames exchange1,162 cited
  • 2014Theory of value co-creation: a systematic literature review884 cited
  • 2009Engaging the consumer: The science and art of the value creation process483 cited
  • 2017Value cocreation in service ecosystems271 cited
  • 2017Culture’s effects on corporate sustainability practices: A multi-domain and multi-level view250 cited
  • 2017Organization–stakeholder fit: A dynamic theory of cooperation, compromise, and conflict between an organization and its stakeholders231 cited
  • 2013Unlocking the potential of upstream social marketing164 cited
  • 2019Social marketing theory development goals: an agenda to drive change156 cited
  • 2020Emerging trends in the literature of value co-creation: a bibliometric analysis153 cited

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  • 2017Shake Your Stakeholder: Firms Leading Engagement to Cocreate Sustainable Value152 cited
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