References

• 2006Using thematic analysis in psychology237,789 cited
• 2010Designing and Conducting Mixed Methods Research9,356 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
• 1994Book Review: Marketing Research: An Applied Orientation7,087 cited
• 2010Qualitative Research from Start to Finish5,692 cited
• 1988The Long Interview5,219 cited
• 1999Rethinking authenticity in tourism experience3,312 cited
• 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,262 cited
• 1994Analysis and Interpretation of Qualitative Data in Consumer Research3,091 cited
• 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,969 cited
• 2018Authenticity under threat: When social media influencers need to go beyond self-presentation1,457 cited
• 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,237 cited
• 2014Brand authenticity: An integrative framework and measurement scale1,208 cited
• 2009The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes1,036 cited
• 2008