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SYSTEMATIC REVIEW: OPPORTUNITIES AND BARRIERS TO ONLINE MARKETING CAUSED BY THE DEVELOPMENT OF THE INTERNET OF THINGS
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References

  • 2018How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-Analyses, and Meta-Syntheses2,800 cited
  • 2018Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories2,343 cited
  • 2002Value Maximization, Stakeholder Theory, and the Corporate Objective Function1,996 cited
  • 2019Method for conducting systematic literature review and meta-analysis for environmental science research1,299 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2022Systematic Approaches to a Successful Literature Review1,190 cited
  • 2020Influence of new-age technologies on marketing: A research agenda561 cited
  • 2017Fourth Industrial Revolution: technological drivers, impacts and coping methods412 cited
  • 2020Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing312 cited
  • 2020Marketing in a data-driven digital world: Implications for the role and scope of marketing220 cited
  • 2019Intelligent decision-making of online shopping behavior based on internet of things215 cited
  • 2018THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0214 cited
  • 2019Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing171 cited

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2009
The Importance of History for Economic Development
163 cited
  • 2018Blending Internet-of-Things (IoT) solutions into relationship marketing strategies161 cited
  • 2019The Internet of Things and economic growth in a panel of countries107 cited
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