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PENGARUH KUALITAS LAYANAN, WORD OF MOUTH, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS : INSTITUT BISNIS DAN TEKNOLOGI INDONESIA)
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PENGARUH KUALITAS LAYANAN, WORD OF MOUTH, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS : INSTITUT BISNIS DAN TEKNOLOGI INDONESIA) (2023)PENGARUH KUALITAS LAYANAN, WORD OF MOUTH,…DAMPAK DIGITAL MARKETING, BRAND IMAGE DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LINA MS GLOW KOTA BENGKULU (2022)DAMPAK DIGITAL MARKETING, BRA…PENGARUH PUBLIC RELATION, ADVERTISING, DAN WORD OF MOUTH TERHADAP BRAND AWARENESS PRODUK UMKM: STUDI KASUS PADA TOKO X CAKE AND BAKERY (2021)PENGARUH PUBLIC RELATION, ADV…PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KEMBALI (2020)PENGARUH PROMOSI DAN KUALITAS…PENGARUH DIGITAL MARKETING, WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (2020)PENGARUH DIGITAL MARKETING, W…ANALISIS PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA DI JAKARTA (2020)ANALISIS PENGARUH CITRA MEREK…PERAN KEPERCAYAAN MEREK MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (2019)PERAN KEPERCAYAAN MEREK MEMED…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…DINAMIKA PERSAINGAN ANTAR LEMBAGA PENDIDIKAN (2014)DINAMIKA PERSAINGAN ANTAR LEM…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Understanding Customer Experience Throughout the Customer Journey (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)The digital revolution in the travel and tourism industry (2019)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Manajemen Pemasaran 2 (2002)Electronic word-of-mouth in hospitality and tourism management (2007)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)The Effect of Ewom, Digital Marketing, Customer Satisfaction on Customer Loyalty (Shopee Customer Survey in Pangkalan Brandan) (2021)The Influence of Word of Mouth, Service Quality, and Brand Image on Consumer Loyalty through Brand Trust in PT. Virama Karya (Persero) Surabaya (2022)The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix) (2022)Delivering quality service: balancing customer perceptions and expectations (1990)Metode Penelitian Bisnis : pendekatan kuantitatif, kualitatif, kombinasi, dan R&D (2018)Pengaruh Promosi Penjualan dan Kualitas Pelayanan terhadap Keputusan Pembelian di Krema Koffie (2018)Integrated Advertising, Promotion and Marketing Communications (2002)Service, Quality & Satisfaction (2011)Analisis Pengaruh Promosi, Harga, dan Citra Merek terhadap Keputusan Pembelian pada Situs E-commerce Zalora di Jakarta (2021)FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN DI INSTAGRAM: PERAN TRUST SEBAGAI VARIABEL MEDIATOR (2021)PENGARUH CITRA MEREK, PERSEPSI HARGA DAN E-WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION JINISO.ID DI MARKETPLACE SHOPEE (2023)Integrated Advertising, Promotion And Marketing Communications (2024)The Nature of Public Relations (1983)Prosedur Penelitian Suatu Pendekatan Praktik (2006)Ilmu komunikasi : Suatu pengantar (2017)Relationship marketing: looking backwards towards the future (2017)Online relationship marketing (2018)Prinsip-Prinsip Pemasaran (2023)Analisis Strategi Digital Marketing pada Toko Online Usaha Kecil Menengah (2021)Facebook Marketplace Serta Pengaruhnya Terhadap Minat Beli (2021)Strategi Marketing Belah Doeren Melalui Digital Marketing Terhadap Keputusan Pembelian Dimediasi Brand Image (2021)
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References

  • 2016Digital marketing: A framework, review and research agenda2,049 cited
  • 2020PENGARUH DIGITAL MARKETING, WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN124 cited
  • 2020ANALISIS PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA DI JAKARTA82 cited
  • 2022DAMPAK DIGITAL MARKETING, BRAND IMAGE DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LINA MS GLOW KOTA BENGKULU48 cited
  • 2019PERAN KEPERCAYAAN MEREK MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN28 cited
  • 2014DINAMIKA PERSAINGAN ANTAR LEMBAGA PENDIDIKAN19 cited
  • 2020PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KEMBALI7 cited
  • 2021PENGARUH PUBLIC RELATION, ADVERTISING, DAN WORD OF MOUTH TERHADAP BRAND AWARENESS PRODUK UMKM: STUDI KASUS PADA TOKO X CAKE AND BAKERY7 cited

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