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Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement: A cue diagnosticity perspective
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References

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  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2004Handbook of Social Psychology2,772 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,413 cited
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  • 2021Trust me, trust me not: A nuanced view of influencer marketing on social media692 cited
  • 2012It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness671 cited
  • 2004Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion616 cited
  • 2005The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency553 cited

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  • 2016Celebrity endorsements: a literature review and research agenda514 cited
  • 2019The effect of characteristics of source credibility on consumer behaviour: A meta-analysis502 cited
  • 1981Social Desirability Response Bias in Self-Report Choice Situations478 cited
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