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The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior
16 references·0 citing·50 second hop
The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior (2024)The mediating role of customer loyalty on…Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)Understanding the impact of o…The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior (2021)The role of cognitive and aff…The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019)The Impact of Celebrity Endor…Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Fostering Parasocial Relation…Exploring the link between customer experience–loyalty–consumer spend (2016)Exploring the link between cu…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions (2016)Celebrity endorsements: Influ…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…The theory of planned behaviour: Reactions and reflections (2011)The theory of planned behavio…The influence of online store beliefs on consumer online impulse buying: A model and empirical application (2011)The influence of online store…The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection (2008)The Safety of Objects: Materi…Involvement, satisfaction, and brand loyalty in a small business services setting (2007)Involvement, satisfaction, an…Measuring customer loyalty with multi‐item scales (2006)Measuring customer loyalty wi…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Advancing the Theory of Adaptive Structuration: The Development of a Scale to Measure Faithfulness of Appropriation (1997)Advancing the Theory of Adapt…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)On the Evaluation of Structural Equation Models (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Comparative fit indexes in structural models. 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(1998)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)
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References

  • 2014Partial least squares structural equation modeling (PLS-SEM)13,038 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2011The theory of planned behaviour: Reactions and reflections5,366 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users2,079 cited
  • 1999Celebrity Endorsement: A Literature Review1,831 cited
  • 1997Advancing the Theory of Adaptive Structuration: The Development of a Scale to Measure Faithfulness of Appropriation1,047 cited
  • 2017Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement892 cited
  • 2011The influence of online store beliefs on consumer online impulse buying: A model and empirical application851 cited
  • 2008The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection458 cited
  • 2016Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions422 cited
  • 2022Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms400 cited
  • 2007Involvement, satisfaction, and brand loyalty in a small business services setting397 cited
  • 2021The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior

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381 cited
  • 2019The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective338 cited
  • 2016Exploring the link between customer experience–loyalty–consumer spend329 cited
  • 2006Measuring customer loyalty with multi‐item scales281 cited
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