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Transformative Marketing Services to Fight Poverty at the Bottom of the Pyramid
16 references·0 citing·44 second hop
Transformative Marketing Services to Fight Poverty at the Bottom of the Pyramid (2024)Transformative Marketing Services to Figh…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…Why Nations Fail: The Origins of Power, Prosperity and Poverty (2012)Why Nations Fail: The Origins…Transformative service research: An agenda for the future (2012)Transformative service resear…Moving Forward and Making a Difference: Research Priorities for the Science of Service (2010)Moving Forward and Making a D…You Say Illegal, I Say Legitimate: Entrepreneurship in the Informal Economy (2009)You Say Illegal, I Say Legiti…The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty (2007)The Mirage of Marketing to th…The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2005)The Fortune at the Bottom of …Social entrepreneurship: A critical review of the concept (2005)Social entrepreneurship: A cr…Reinventing strategies for emerging markets: beyond the transnational model (2004)Reinventing strategies for em…The Measurement of Multidimensional Poverty (2003)The Measurement of Multidimen…Business Relationship Learning and Commitment in the Internationalization Process (2003)Business Relationship Learnin…World development report 2000/2001 : attacking poverty (2001)World development report 2000…Can Anyone Hear Us? (2000)Can Anyone Hear Us?Poverty and livelihoods: whose reality counts? (1995)Poverty and livelihoods: whos…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Poverty in the United Kingdom (1979)Poverty in the United KingdomA Class of Decomposable Poverty Measures (1984)Commodities and Capabilities (1987)Human Development Report (2001)Acute Multidimensional Poverty: A New Index for Developing Countries (2011)Weights in Multidimensional Indices of Wellbeing: An Overview (2012)Measuring Acute Poverty in the Developing World: Robustness and Scope of the Multidimensional Poverty Index (2014)A theory of human motivation. (1943)Motivation and Personality (1997)Consumer perceived value: The development of a multiple item scale (2001)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Diffusion of Innovations 1 (2019)Evolving to a New Dominant Logic for Marketing (2003)Consumer Cocreation in New Product Development (2010)Value co-creation: concept and measurement (2014)Service Research Priorities in a Rapidly Changing Context (2015)The Competitive Advantage of Nations (1991)The Theory of Economic Development (2003)An institution-based view of international business strategy: a focus on emerging economies (2008)Qualitative Data Analysis (2008)From Strategy to Business Models and onto Tactics (2010)Invited Editorial: A Natural-Resource-Based View of the Firm (2010)Innovation and Entrepreneurship (1985)“Who Is an Entrepreneur?” Is the Wrong Question (1988)A Paradigm of Entrepreneurship: Entrepreneurial Management* (2007)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)Advancing Research on Hybrid Organizing – Insights from the Study of Social Enterprises (2014)Social Enterprises as Hybrid Organizations: A Review and Research Agenda (2014)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)Institutions, Institutional Change and Economic Performance (1990)S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016)Service-dominant logic 2025 (2016)Designing conceptual articles: four approaches (2020)Poverty and Famines (1983)Deprivation (1987)Socioeconomic Status and Health: The Potential Role of Environmental Risk Exposure (2002)Inequality Among World Citizens: 1820–1992 (2002)Why is Son preference so persistent in East and South Asia? a cross-country study of China, India and the Republic of Korea (2003)Accountability and Abuses of Power in World Politics (2005)The Circular Economy – A new sustainability paradigm? (2016)State-owned Enterprises Around the WORLD as Hybrid Organizations (2014)Linking Economic Complexity, Institutions, and Income Inequality (2017)Regional inequality in Europe: evidence, theory and policy implications (2018)
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References

  • 2012Why Nations Fail: The Origins of Power, Prosperity and Poverty5,456 cited
  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 1979Poverty in the United Kingdom3,190 cited
  • 2001World development report 2000/2001 : attacking poverty2,752 cited
  • 2005Social entrepreneurship: A critical review of the concept1,991 cited
  • 2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits1,780 cited
  • 2010Moving Forward and Making a Difference: Research Priorities for the Science of Service1,545 cited
  • 2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
  • 2003The Measurement of Multidimensional Poverty1,355 cited
  • 2009You Say Illegal, I Say Legitimate: Entrepreneurship in the Informal Economy1,078 cited
  • 2003Business Relationship Learning and Commitment in the Internationalization Process997 cited
  • 2012Transformative service research: An agenda for the future996 cited
  • 1995Poverty and livelihoods: whose reality counts?942 cited
  • 2000Can Anyone Hear Us?934 cited

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  • 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
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