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Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication
16 references·4 citing·42 second hop
Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication (2024)Connecting the dots between brand equity …Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Assessing measurement model q…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Social Influence: Compliance and Conformity (2004)Social Influence: Compliance …Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)Use of partial least squares …The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Modern Methods for Business Research (1998)Modern Methods for Business R…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Construct validity in psychological tests. (1955)Construct validity in psychol…The effect of product display, availability upon perceived safety and perceived quality for word of mouth and food brand’s loyalty (2025)The effect of product display…Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques (2025)Predicting customer loyalty i…Special issue editorial: Advanced partial least squares structural equation modeling (PLS-SEM) applications in business research (2024)Special issue editorial: Adva…Models of brand equity. A systematic and critical review (2024)Models of brand equity. A sys…Coefficient Alpha and the Internal Structure of Tests (1951)Fundamentals of Concept Formation in Empirical Science (1952)Toward an experimental ecology of human development. (1977)Structural equation modeling in practice: A review and recommended two-step approach. 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this work references cited by second hop

References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1955Construct validity in psychological tests.11,186 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies7,307 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 2004Social Influence: Compliance and Conformity6,052 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

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5,847 cited
  • 2019Assessing measurement model quality in PLS-SEM using confirmatory composite analysis5,439 cited
  • Cited by

    • 2024Special issue editorial: Advanced partial least squares structural equation modeling (PLS-SEM) applications in business research89 cited
    • 2025The effect of product display, availability upon perceived safety and perceived quality for word of mouth and food brand’s loyalty24 cited
    • 2024Models of brand equity. A systematic and critical review15 cited
    • 2025Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques10 cited