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Exploring the Strategic Use of TikTok for Clinical Trial Recruitment: How audiences’ Prior Short-Form Video Usage Influences Persuasive Effects
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Exploring the Strategic Use of TikTok for Clinical Trial Recruitment: How audiences’ Prior Short-Form Video Usage Influences Persuasive Effects (2024)Exploring the Strategic Use of TikTok for…Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Engagement with Social Media …The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)The influences of electronic …Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Framing Theory (2007)Framing TheoryFraming, Agenda Setting, and Priming: The Evolution of Three Media Effects Models (2006)Framing, Agenda Setting, and …The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)The Persuasiveness of Source …Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research (2003)Message Properties, Mediating…Emerging Theories in Health Promotion Practice and Research (2002)Emerging Theories in Health P…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…An Integrative Theory of Intergroup Conflict (2000)An Integrative Theory of Inte…Goodwill: A reexamination of the construct and its measurement (1999)Goodwill: A reexamination of …Framing as a Theory of Media Effects (1999)Framing as a Theory of Media …Inclusion of Other in the Self Scale and the structure of interpersonal closeness. (1992)Inclusion of Other in the Sel…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment. (1983)Extensional versus intuitive …Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Framing: Toward Clarification of a Fractured Paradigm (1993)What's next for science communication? Promising directions and lingering distractions (2009)The End of Framing as we Know it … and the Future of Media Effects (2015)Organizational Legitimacy: Six Key Questions (2017)The Psychology of Interpersonal Relations. (1958)Measuring Dyadic Adjustment: New Scales for Assessing the Quality of Marriage and Similar Dyads (1976)EQS : structural equations program manual (1989)Who is this "We"? 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(1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)The Influence of Source Credibility on Communication Effectiveness (1951)Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment. (1994)Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (2008)Public Health and Online Misinformation: Challenges and Recommendations (2019)The Psychology of Fake News (2021)Advances in Consumer Research (2025)An Inventory for Measuring Depression (1961)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)Dual-Processing Accounts of Reasoning, Judgment, and Social Cognition (2007)A Theory of Social Comparison Processes (1954)Telling more than we can know: Verbal reports on mental processes. (1977)Feeling and thinking: Preferences need no inferences. 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References

  • 2000An Integrative Theory of Intergroup Conflict12,493 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 1992Inclusion of Other in the Self Scale and the structure of interpersonal closeness.5,151 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1983Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment.3,990 cited
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  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 2007Framing Theory3,065 cited
  • 2006Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models2,555 cited
  • 2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence2,203 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 2002Emerging Theories in Health Promotion Practice and Research1,246 cited
  • 1999Goodwill: A reexamination of the construct and its measurement1,232 cited
  • 2018Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type818 cited
  • 2003Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research

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  • 2011The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude452 cited
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