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Examining the Impact of AI and Digital Marketing on Consumer Purchase Intention
16 references·0 citing·49 second hop
Examining the Impact of AI and Digital Marketing on Consumer Purchase Intention (2024)Examining the Impact of AI and Digital Ma…The digital marketing capabilities gap (2020)The digital marketing capabil…Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management (2020)Impact of Digital Marketing o…Characteristics of the digital marketing advantages and disadvantages (2020)Characteristics of the digita…PENGARUH BRAND EQUITY TERHADAP NIAT BELI KONSUMEN DIMEDIASI BRAND PREFERENCE (2019)PENGARUH BRAND EQUITY TERHADA…Digital Marketing: A Review (2019)Digital Marketing: A ReviewHow Artificial Intelligence and Machine Learning Can Impact Market Design (2018)How Artificial Intelligence a…Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Social eWOM: does it affect t…Advances in Social Media Research: Past, Present and Future (2017)Advances in Social Media Rese…Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions (2016)Social media or shopping webs…The role of social support on relationship quality and social commerce (2014)The role of social support on…The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan (2014)The Determinants of Purchase …Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market (2013)Customer Perceptions about Br…Digital Marketing: Strategy, Implementation and Practice (2012)Digital Marketing: Strategy, …The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls (2011)The different effects of onli…Decision making in online auctions (2011)Decision making in online auc…Consumer Behavior: Building Marketing Strategy (2010)Consumer Behavior: Building M…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Developing Buyer-Seller Relationships (1987)Not So Different After All: A Cross-Discipline View Of Trust (1998)Enhance green purchase intentions (2012)The effects of blogger recommendations on customers’ online shopping intentions (2013)Consumer attitudes towards online shopping (2015)Structural equation modeling in practice: A review and recommended two-step approach. 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How credibility and parasocial interaction influence purchase intentions (2019)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Understanding digital marketing: marketing strategies for engaging the digital generation (2014)A Critical Review of Digital Marketing (2019)Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia (2022)Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms (2023)Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management (2024)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)A broad overview of interactive digital marketing: A bibliometric network analysis (2021)Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective (2023)Internet Marketing: Strategy, Implementation and Practice (2000)E-Business and E-Commerce Management: Strategy, Implementation and Practice (2001)Digital technologies and transformation of modern retail (2019)Analysis of digital marketing trends in 2022-2023 of the global fuel and energy complex (experience for Ukraine) (2022)Factors Affecting Women Entrepreneurs’ Success: A Study of Small and Medium-Sized Enterprises - A Review (2023)Measuring Motivations for Online Opinion Seeking (2006)Electronic word-of-mouth in hospitality and tourism management (2007)Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation (2007)Serious games and the gamification of tourism (2016)Toward a three-dimensional framework for omni-channel (2017)
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References

  • 2017Advances in Social Media Research: Past, Present and Future1,455 cited
  • 2010Consumer Behavior: Building Marketing Strategy1,133 cited
  • 2012Digital Marketing: Strategy, Implementation and Practice718 cited
  • 2014The role of social support on relationship quality and social commerce544 cited
  • 2017Social eWOM: does it affect the brand attitude and purchase intention of brands?510 cited
  • 2020The digital marketing capabilities gap458 cited
  • 2019Digital Marketing: A Review394 cited
  • 2016Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions371 cited
  • 2011The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls317 cited
  • 2020Characteristics of the digital marketing advantages and disadvantages146 cited
  • 2013Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market139 cited
  • 2020Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management125 cited
  • 2018How Artificial Intelligence and Machine Learning Can Impact Market Design68 cited
  • 2011Decision making in online auctions67 cited
  • 2014

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The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan
45 cited
  • 2019PENGARUH BRAND EQUITY TERHADAP NIAT BELI KONSUMEN DIMEDIASI BRAND PREFERENCE9 cited
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