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Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies
16 references·0 citing·49 second hopsampled
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2022Inductive/Deductive Hybrid Thematic Analysis in Mixed Methods Research1,246 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,099 cited
  • 1997Why Store Brand Penetration Varies by Retailer594 cited
  • 2020Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?585 cited
  • 2006How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe509 cited
  • 2012Developing a Multi-Criteria Decision Making Model for PESTEL Analysis499 cited
  • 2003Consumer evaluations of store brands: effects of store image and product attributes398 cited
  • 2006Private label positioning: Quality versus feature differentiation from the national brand295 cited
  • 2001Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics200 cited
  • 2021The Future of Private Labels: Towards a Smart Private Label Strategy176 cited
  • 2014Determinants of Store Brand Share170 cited
  • 2007Customers' willingness to purchase new store brands162 cited
  • 2009Retailer premium own‐brands: creating customer loyalty through own‐brand products advantage

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123 cited
  • 1997Are store brands perceived to be just another brand?121 cited
  • 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research118 cited
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