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Narrative transportation: A systematic literature review and future research agenda
16 references·4 citing·48 second hop
Narrative transportation: A systematic literature review and future research agenda (2024)Narrative transportation: A systematic li…Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Scientific procedures and rat…Literature review as a research methodology: An overview and guidelines (2019)Literature review as a resear…Gradual Internationalization vs Born-Global/International new venture models (2019)Gradual Internationalization …Value co-creation: concept and measurement (2014)Value co-creation: concept an…The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)The Extended Transportation-I…Metacognitive Experiences in Consumer Judgment and Decision Making (2004)Metacognitive Experiences in …Social Cognitive Theory: An Agentic Perspective (2001)Social Cognitive Theory: An A…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Computers are social actors (1994)Computers are social actorsExperiencing Narrative Worlds (1993)Experiencing Narrative WorldsPerceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…Drama marketing in digital commerce: how emotional storytelling shapes consumer perceptions (2026)Drama marketing in digital co…On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism (2025)On mapping a marketing monstr…How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy (2025)How to Bridge the Communicati…Yesterday once more: collective storytelling and public engagement with digital cultural products on the music streaming platform (2024)Yesterday once more: collecti…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2001Social Cognitive Theory: An Agentic Perspective15,469 cited
  • 2019Literature review as a research methodology: An overview and guidelines11,435 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
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  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2021Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)2,355 cited
  • 1994Computers are social actors2,147 cited
  • 1968A Theory of Psychological Reactance1,665 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 2014Value co-creation: concept and measurement1,218 cited
  • 1993Experiencing Narrative Worlds1,214 cited
  • 2019Gradual Internationalization vs Born-Global/International new venture models

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1,142 cited
  • 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,135 cited
  • Cited by

    • 2025How to Bridge the Communication Gap Between and Within Marketing Theory and Practice? The Digital, Engagement, Storytelling, Time, Innovation, Network, and Yield (DESTINY) Strategy8 cited
    • 2026Drama marketing in digital commerce: how emotional storytelling shapes consumer perceptions5 cited
    • 2024Yesterday once more: collective storytelling and public engagement with digital cultural products on the music streaming platform5 cited
    • 2025On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism1 cited