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How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach
16 references·0 citing·49 second hop
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References

  • 2012Interrater reliability: the kappa statistic19,799 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2023ChatGPT: A comprehensive review on background, applications, key challenges, bias, ethics, limitations and future scope2,660 cited
  • 2004Whither Services Marketing?1,242 cited
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  • 1987Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations480 cited
  • 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
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  • 2000Age of acquisition effects in adult lexical processing reflect loss of plasticity in maturing systems: Insights from connectionist networks.406 cited
  • 1987The Effects of Frequency Knowledge on Consumer Decision Making257 cited
  • 1995Empirical Generalizations and Marketing Science: A Personal View231 cited
  • 2018Strategic Brand Management201 cited
  • 1991Ignoring Irrelevant Information: Situational Determinants of Consumer Learning

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197 cited
  • 2019Keeping Humans in the Loop: Pooling Knowledge through Artificial Swarm Intelligence to Improve Business Decision Making197 cited
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