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Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention
16 references·1 citing·48 second hop
Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention (2024)Deciphering the Green Marketing Puzzle: U…Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)Consumers’ purchase behaviour…The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust (2020)The impact of corporate socia…The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern (2018)The influence of greenwashing…Green marketing orientation: Conceptualization, scale development and validation (2017)Green marketing orientation: …Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Green marketing consumer-leve…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…Green product purchase intention: impact of green brands, attitude, and knowledge (2016)Green product purchase intent…On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012) (2014)On the Emancipation of PLS-SE…Hotel customers’ environmentally responsible behavioral intention: Impact of key constructs on decision in green consumerism (2014)Hotel customers’ environmenta…The influence factors on choice behavior regarding green products based on the theory of consumption values (2011)The influence factors on choi…Beyond ecolabels: what green marketing can learn from conventional marketing (2006)Beyond ecolabels: what green …An empirical study on the influence of environmental labels on consumers (2006)An empirical study on the inf…Determinants of Market Competitiveness in an Environmentally Sustainable Tourism Industry (2000)Determinants of Market Compet…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior (1997)Exploring the Subtle Relation…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Building Trust in Sustainable Journeys: The Interplay Between Green Marketing, Green Brand Trust, and Tourism Purchase Intentions (2025)Building Trust in Sustainable…Principles of Marketing (1972)Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Green products: an exploratory study on the consumer behaviour in emerging economies of the East (2014)Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? (2015)The theory of planned behavior (1991)Why we buy what we buy: A theory of consumption values (1991)Targeting consumers who are willing to pay more for environmentally friendly products (2001)What affects green consumer behavior in China? A case study from Qingdao (2013)An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior (2019)Structural equation modeling in practice: A review and recommended two-step approach. (1988)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A critical look at the use of SEM in international business research (2016)European management research using partial least squares structural equation modeling (PLS-SEM) (2016)Partial Least Squares Path Modeling (2017)Determining the Characteristics of the Socially Conscious Consumer (1975)Understanding Attitudes and Predicting Social Behavior (1980)On the Evaluation of Structural Equation Models (1988)Sustainable Consumption: Opportunities for Consumer Research and Public Policy (2011)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)THE CONCEPT OF A TOURIST AREA CYCLE OF EVOLUTION: IMPLICATIONS FOR MANAGEMENT OF RESOURCES (1980)The Competitive Advantage of Nations (1990)Destination Competitiveness: An Analysis of Determinant Attributes (2010)The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences (2014)Sustainable tourism development and competitiveness: The systematic literature review (2020)Building Strong Brands (1995)The Drivers of Greenwashing (2011)Sustainability‐oriented capabilities for eco‐innovation: Meeting the regulatory, technology, and market demands (2019)Understanding the role of green bonds in advancing sustainability (2020)On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Self-Reports in Organizational Research: Problems and Prospects (1986)Nexus between green intellectual capital and green human resource management (2019)Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing (2020)Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective (2020)Firm Resources and Sustained Competitive Advantage (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Corporate Social Responsibility and High-quality Development: Do Green Innovation, Environmental Investment and Corporate Governance Matter? (2022)Corporate social responsibility and SMEs' performance: mediating role of corporate image, corporate reputation and customer loyalty (2022)Sustainable Development Goals (SDGs) as a Framework for Corporate Social Responsibility (CSR) (2022)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)
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References

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  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 2000Determinants of Market Competitiveness in an Environmentally Sustainable Tourism Industry1,013 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
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  • 1997Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior773 cited
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  • 2020The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust627 cited
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  • 2018The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern570 cited
  • 2017Green marketing consumer-level theory review: A compendium of applied theories and further research directions548 cited
  • 2014Hotel customers’ environmentally responsible behavioral intention: Impact of key constructs on decision in green consumerism531 cited
  • 2006

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An empirical study on the influence of environmental labels on consumers
528 cited
  • 2016Green product purchase intention: impact of green brands, attitude, and knowledge511 cited
  • 2017Green marketing orientation: Conceptualization, scale development and validation474 cited
  • 2021Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda374 cited
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    • 2025Building Trust in Sustainable Journeys: The Interplay Between Green Marketing, Green Brand Trust, and Tourism Purchase Intentions12 cited