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Marketing Applications of Emerging Technologies
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References

  • 2021The PRISMA 2020 statement: an updated guideline for reporting systematic reviews107,380 cited
  • 2009Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement63,979 cited
  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 2021The PRISMA 2020 statement: An updated guideline for reporting systematic reviews4,227 cited
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  • 2019How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness332 cited
  • 2017Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis322 cited
  • 2018Exploring the role of next-generation virtual technologies in destination marketing316 cited

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Virtual reality and mixed reality for second chance tourism
297 cited
  • 2022Artificial intelligence focus and firm performance236 cited
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