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The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction
16 references·0 citing·44 second hop
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Insights from a mixed-methods study of low involvement products (2021)How does promotion mix affect…The Role of Customer Experience, Food Healthiness, and Value for Revisit Intention in GROCERANT (2020)The Role of Customer Experien…Brand engagement and experience in online services (2019)Brand engagement and experien…The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)The influence of customer bra…The Influence Of Brand Experience On Brand Satisfaction, Trust And Attachment In South Africa (2013)The Influence Of Brand Experi…Multi-dimensional analysis of perceived switching costs (2011)Multi-dimensional analysis of…Research methods for business: A skill building approach (1993)Research methods for business…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1993Research methods for business: A skill building approach16,985 cited
  • 2013The influence of customer brand identification on hotel brand evaluation and loyalty development328 cited
  • 2019Brand engagement and experience in online services194 cited
  • 2013The Influence Of Brand Experience On Brand Satisfaction, Trust And Attachment In South Africa128 cited
  • 2011Multi-dimensional analysis of perceived switching costs121 cited
  • 2023Utilitarian and/or hedonic shopping – consumer motivation to purchase in smart stores110 cited
  • 2024Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry108 cited
  • 2021How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products98 cited
  • 2024Corporate social responsibility and behavioral intentions in an emerging market: The mediating roles of green brand image and green trust85 cited
  • 2022The impact of utilitarian, social and hedonic values on hotel booking mobile app engagement and loyalty: a comparison of generational cohorts56 cited
  • 2020The Role of Customer Experience, Food Healthiness, and Value for Revisit Intention in GROCERANT50 cited
  • 2021The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping

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47 cited
  • 2022Potential effects of green brand legitimacy and the biospheric value of eco-friendly behavior on online food delivery: a mediation approach46 cited
  • 2022Exploring the Relationships among Brand Experience, Perceived Product Quality, Hedonic Value, Utilitarian Value, and Brand Loyalty in Unmanned Coffee Shops during the COVID-19 Pandemic41 cited
  • 2022The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust40 cited
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