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Optimizing live streaming features to enhance customer immersion and engagement: A comparative study of live streaming genres in China
16 references·1 citing·45 second hop
Optimizing live streaming features to enhance customer immersion and engagement: A comparative study of live streaming genres in China (2024)Optimizing live streaming features to enh…The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)The effects of match-ups on t…How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)How live streaming influences…The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The role of live streaming in…What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement (2017)What drives live-stream usage…The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education (2017)The Use of Cronbach’s Alpha W…Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Fostering Parasocial Relation…Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Undervalued or Overvalued Cus…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Flow Online: Lessons Learned and Future Prospects (2009)Flow Online: Lessons Learned …Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…Hedonic and utilitarian motivations for online retail shopping behavior (2001)Hedonic and utilitarian motiv…Accounting for common method variance in cross-sectional research designs. (2001)Accounting for common method …An Integrative Model Of Organizational Trust (1995)An Integrative Model Of Organ…Flow: The Psychology of Optimal Experience (1991)Flow: The Psychology of Optim…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Co-created value in live-streaming commerce: Conceptualization, measurement and validation (2026)Co-created value in live-stre…Work and motivation (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

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892 cited
  • 2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement810 cited
  • 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement743 cited
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    • 2026Co-created value in live-streaming commerce: Conceptualization, measurement and validation5 cited