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Sustainable choices of Gen Y and Gen Z: exploring green horizons
16 references·8 citing·39 second hop
Sustainable choices of Gen Y and Gen Z: exploring green horizons (2024)Sustainable choices of Gen Y and Gen Z: e…Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Green purchasing behaviour: A…Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior (2016)Young consumers' intention to…Social presence, trust, and social commerce purchase intention: An empirical research (2015)Social presence, trust, and s…Predicting green product consumption using theory of planned behavior and reasoned action (2015)Predicting green product cons…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)Partial Least Squares Structu…The influence factors on choice behavior regarding green products based on the theory of consumption values (2011)The influence factors on choi…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Validity and reliability of measurement instruments used in research (2008)Validity and reliability of m…Mode of questionnaire administration can have serious effects on data quality (2005)Mode of questionnaire adminis…Incentives, Morality, Or Habit? Predicting Students’ Car Use for University Routes With the Models of Ajzen, Schwartz, and Triandis (2003)Incentives, Morality, Or Habi…Extending the Theory of Planned Behavior: A Review and Avenues for Further Research (1998)Extending the Theory of Plann…Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions (1995)Decomposition and crossover e…The theory of planned behavior (1991)The theory of planned behaviorEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…The influence of blockchain technology on green entrepreneurial orientation through digital knowledge sharing among Gen Y and Gen Z entrepreneurs: A multigroup analysis (2025)The influence of blockchain t…Sustainable merchandising for recycled textiles and apparel in the western apparel industry: Strategies, challenges and market opportunities (2025)Sustainable merchandising for…Linking social practice theories to the perceptions of green consumption: An overview (2025)Linking social practice theor…Investigating the influence of eco-labels on consumer behavior in Indonesia’s developing green market (2025)Investigating the influence o…Exploring green purchasing intentions and behaviours among Vietnamese Generation Z: A perspective from the theory of planned behaviour (2025)Exploring green purchasing in…Eco-innovations in sustainable fashion: purchasing behavior, apparel merchandising, and emerging trends among generation Z consumers (2025)Eco-innovations in sustainabl…Consumer Awareness of Fashion Greenwashing: Insights from Social Media Discussions (2025)Consumer Awareness of Fashion…Green purchase behaviour of Arab millennials towards eco-friendly products: the moderating role of eco-labelling (2024)Green purchase behaviour of A…A Coefficient of Agreement for Nominal Scales (1960)Introduction to Classical and Modern Test Theory (1986)TWO CRITERIA FOR GOOD MEASUREMENTS IN RESEARCH: VALIDITY AND RELIABILITY (2017)Evaluation of methods used for estimating content validity (2018)Psychometric properties in instruments evaluation of reliability and validity. 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References

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  • 2003

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Incentives, Morality, Or Habit? Predicting Students’ Car Use for University Routes With the Models of Ajzen, Schwartz, and Triandis
1,027 cited
  • 2011The influence factors on choice behavior regarding green products based on the theory of consumption values854 cited
  • 2017Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers846 cited
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    • 2025Exploring green purchasing intentions and behaviours among Vietnamese Generation Z: A perspective from the theory of planned behaviour27 cited
    • 2024Green purchase behaviour of Arab millennials towards eco-friendly products: the moderating role of eco-labelling26 cited
    • 2025Consumer Awareness of Fashion Greenwashing: Insights from Social Media Discussions19 cited
    • 2025The influence of blockchain technology on green entrepreneurial orientation through digital knowledge sharing among Gen Y and Gen Z entrepreneurs: A multigroup analysis10 cited
    • 2025Investigating the influence of eco-labels on consumer behavior in Indonesia’s developing green market10 cited
    • 2025Eco-innovations in sustainable fashion: purchasing behavior, apparel merchandising, and emerging trends among generation Z consumers10 cited
    • 2025Linking social practice theories to the perceptions of green consumption: An overview9 cited
    • 2025Sustainable merchandising for recycled textiles and apparel in the western apparel industry: Strategies, challenges and market opportunities9 cited