References

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• 2004Co‐creating unique value with customers2,463 cited
• 2013Does Sample Size Matter in Qualitative Research?: A Review of Qualitative Interviews in is Research1,636 cited
• 2011Value co-creation in service logic: A critical analysis1,592 cited
• 2012Sample Size Policy for Qualitative Studies Using In-Depth Interviews1,394 cited
• 2018Data Analysis Methods for Qualitative Research: Managing the Challenges of Coding, Interrater Reliability, and Thematic Analysis379 cited
• 2021Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security112 cited
• 2022The role of value co-creation in linking green purchase behavior and corporate social responsibility – An empirical analysis of the agri-food sector in China86 cited
• 2011Making the Transition: Comparing Research on Newly Qualified Social Workers with Other Professions82 cited
• 2016Consumers as co-creators of new product ideas: An application of projective and creative research techniques76 cited
• 2022Active listening to customers: eco-innovation through value co-creation in the textile industry59 cited
• 2023Driving policy support for open eco-innovation enterprises in Thailand: A probit regression model50 cited
• 2022Communicating Function and Co-Creating Healthy Food: Designing a Functional Food Product Together with Consumers